UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT
     Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934


                                October 29, 2004
                Date of Report (Date of earliest event reported)


                                    VIAD CORP
             (Exact name of registrant as specified in its charter)



          DELAWARE                  001-11015                36-1169950
 (State or other jurisdiction      (Commission             (IRS Employer
      of incorporation)            File Number)          Identification No.)


   1850 North Central Avenue, Suite 800, Phoenix, Arizona     85004-4545
          (Address of principal executive offices)            (Zip Code)


Registrant's telephone number, including area code (602) 207-4000


Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communications pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))






Item 2.02  RESULTS OF OPERATIONS AND FINANCIAL CONDITION

On October 29, 2004, Viad Corp (the "Company") issued a press release announcing
its unaudited financial results for the third quarter 2004. A copy of the
Company's press release is furnished herewith as Exhibit 99 and is incorporated
by reference herein.

The information in this current report on Form 8-K is being furnished and shall
not be deemed "filed" for the purposes of Section 18 of the Securities Exchange
Act of 1934, as amended, or otherwise subject to the liabilities of that
Section. The information in this current report shall not be incorporated by
reference into any registration statement or other document pursuant to the
Securities Act of 1933, as amended.


Item 9.01  FINANCIAL STATEMENTS AND EXHIBITS

     (a)   Not applicable.

     (b)   Not applicable.

     (c)   Exhibits

           99 - Press Release dated October 29, 2004.


                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                                 VIAD CORP
                                                 (Registrant)


October 29, 2004                                 By: /s/ G. Michael Latta
                                                 -------------------------------
                                                 G. Michael Latta
                                                 Vice President - Controller
                                                 (Chief Accounting Officer and
                                                 Authorized Signer)