Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Goldmann Leslie
 2. Date of Event Requiring Statement (Month/Day/Year)
11/19/2008		 3. Issuer Name and Ticker or Trading Symbol
New York & Company, Inc. [NWY]
(Last)
(First)
(Middle)
450 W. 33RD STREET, 5TH FLOOR		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP, Merchandising
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

NEW YORK, NY 10001		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 45,079 (1) (2)
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Options to Purchase Common Stock   (3) 05/21/2018 Common Stock 30,000 $ 7.18 D  
Options to Purchase Common Stock   (4) 03/19/2018 Common Stock 70,000 $ 4.74 D  
Options to Purchase Common Stock   (5) 03/21/2017 Common Stock 11,500 $ 16 D  
Options to Purchase Common Stock   (6) 05/17/2016 Common Stock 25,000 $ 15.35 D  
Options to Purchase Common Stock   (7) 03/15/2016 Common Stock 5,000 $ 15.76 D  
Options to Purchase Common Stock   (8) 04/02/2013 Common Stock 20,787 $ 0.11 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Goldmann Leslie
450 W. 33RD STREET
5TH FLOOR
NEW YORK, NY 10001		       EVP, Merchandising  

Signatures

/s/ Leslie Goldmann 11/24/2008
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Includes 5,524 shares of common stock and 39,555 shares of restricted stock described in footnote #2.
(2) On November 19, 2008, the Reporting Person was granted an award of restricted stock in connection with the modification of the Company's Spring 2009 bonus plan. The Company, its senior management and its Board of Directors have agreed to modify the spring bonus plan under the Company's Incentive Compensation Plan, such that target bonuses for senior management will be reduced by 50% and will not be paid with cash but rather will be paid with an award of the Company's common stock if the Company achieves the applicable operating income targets for Spring 2009 that were approved by the Compensation Committee of its Board of Directors. For a further description of the Company's Incentive Compensation Plan, refer to its 2008 Proxy Statement filed with the Securities and Exchange Commission on May 22, 2008.
(3) The options become exercisable in four annual installments on the following dates: 7,500 shares on May 21, 2009; 7,500 shares on May 21, 2010; 7,500 shares on May 21, 2011; and 7,500 shares on May 21, 2012.
(4) The options become exercisable in four annual installments on the following dates: 17,500 shares on March 19, 2009; 17,500 shares on March 19, 2010; 17,500 shares on March 19, 2011; and 17,500 shares on March 19, 2012.
(5) The options become exercisable in five annual installments on the following dates: 1,725 shares on March 21, 2008; 1,725 shares on March 21, 2009; 2,300 shares on March 21, 2010; 2,875 shares on March 21, 2011; and 2,875 shares on March 21, 2012.
(6) The options become exercisable in five annual installments on the following dates: 3,750 shares on May 17, 2007; 3,750 shares on May 17, 2008; 5,000 shares on May 17, 2009; 6,250 shares on May 17, 2010; and 6,250 shares on May 17, 2011.
(7) The options become exercisable in five annual installments on the following dates: 750 shares on March 15, 2007; 750 shares on March 15, 2008; 1,000 shares on March 15, 2009; 1,250 shares on March 15, 2010; and 1,250 shares on March 15, 2011.
(8) The options to purchase common stock are currently exercisable.
 
Remarks:
Except as outlined above, the filing of this Form shall not be deemed an admission that the reporting person is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose.

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