Edgar Filing: YELP INC

Ownership Submission

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person ^*

Deer VI & Co. LLC

2. Issuer Name and Ticker or Trading Symbol
YELP INC [YELP]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

__X__ Director	__X__ 10% Owner
_____ Officer (give title below)	_____ Other (specify below)

(Last)

(First)

(Middle)

C/O BESSEMER VENTURE PARTNERS, 1865 PALMER AVENUE, SUITE 104

3. Date of Earliest Transaction (Month/Day/Year)
02/21/2013

(Street)

LARCHMONT, NY 10538

4. If Amendment, Date Original Filed(Month/Day/Year)

6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	02/21/2013		C⁽¹⁾		11,300 ⁽²⁾	A	$ 0 ⁽¹⁾	11,300 ⁽²⁾	I	See Footnotes ⁽⁵⁾ ⁽⁶⁾
Class A Common Stock	02/21/2013		S		11,300 ⁽²⁾	D	$ 22.007 ⁽³⁾	0 ⁽¹⁾	I	See Footnotes ⁽⁵⁾ ⁽⁶⁾
Class A Common Stock	02/22/2013		C⁽¹⁾		100,000 ⁽⁷⁾	A	$ 0 ⁽¹⁾	100,000 ⁽⁷⁾	I	See Footnotes ⁽⁵⁾ ⁽⁶⁾
Class A Common Stock	02/22/2013		S		100,000 ⁽⁷⁾	D	$ 22.1267 ⁽⁹⁾	0 ⁽¹⁾	I	See Footnotes ⁽⁵⁾ ⁽⁶⁾
Class A Common Stock	02/25/2013		C⁽¹⁾		107,800 ⁽¹⁰⁾	A	$ 0 ⁽¹⁾	107,800 ⁽¹⁰⁾	I	See Footnotes ⁽⁵⁾ ⁽⁶⁾
Class A Common Stock	02/25/2013		S		107,800 ⁽¹⁰⁾	D	$ 22.2176 ⁽¹²⁾	0 ⁽¹⁾	I	See Footnotes ⁽⁵⁾ ⁽⁶⁾

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
	Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.		SEC 1474 (9-02)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Class B Common Stock

⁽¹⁾

02/21/2013

11,300 ⁽²⁾

⁽¹⁾

Class A Common Stock

11,300 ⁽²⁾

$ 0 ⁽¹⁾

8,500,954 ⁽⁴⁾

See Footnotes ⁽⁵⁾ ⁽⁶⁾

Class B Common Stock

⁽¹⁾

02/22/2013

100,000 ⁽⁷⁾

⁽¹⁾

Class A Common Stock

100,000 ⁽⁷⁾

$ 0 ⁽¹⁾

8,400,954 ⁽⁸⁾

See Footnotes ⁽⁵⁾ ⁽⁶⁾

Class B Common Stock

⁽¹⁾

02/25/2013

107,800 ⁽¹⁰⁾

⁽¹⁾

Class A Common Stock

107,800 ⁽¹⁰⁾

$ 0 ⁽¹⁾

8,293,154 ⁽¹¹⁾

See Footnotes ⁽⁵⁾ ⁽⁶⁾

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
Deer VI & Co. LLC C/O BESSEMER VENTURE PARTNERS 1865 PALMER AVENUE, SUITE 104 LARCHMONT, NY 10538	X	X
Bessemer Venture Partners Co-Investment L.P. C/O BESSEMER VENTURE PARTNERS 1865 PALMER AVENUE, SUITE 104 LARCHMONT, NY 10538	X	X
Bessemer Venture Partners VI Institutional L.P. C/O BESSEMER VENTURE PARTNERS 1865 PALMER AVENUE, SUITE 104 LARCHMONT, NY 10538		X
Bessemer Venture Partners VI L.P. C/O BESSEMER VENTURE PARTNERS 1865 PALMER AVENUE, SUITE 104 LARCHMONT, NY 10538	X	X

Signatures

/s/ J. Edmund Colloton, Executive Manager of Deer VI & Co., LLC		02/25/2013
^**Signature of Reporting Person		Date
/s/ J. Edmund Colloton, Executive Manager of Deer VI & Co., LLC, the General Partner of Bessemer Venture Partners Co-Investment L.P.		02/25/2013
^**Signature of Reporting Person		Date
/s/ J. Edmund Colloton, Executive Manager of Deer VI & Co., LLC, the General Partner of Bessemer Venture Partners VI Institutional L.P.		02/25/2013
^**Signature of Reporting Person		Date
/s/ J. Edmund Colloton, Executive Manager of Deer VI & Co., LLC, the General Partner of Bessemer Venture Partners VI L.P.		02/25/2013
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into a single class of Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the Issuer's initial public offering. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the Issuer) of the Reporting Person.
(2)	Represents 8,558 shares sold by Bessemer Venture Partners VI, L.P. ("BVP VI"), 2,536 shares sold by Bessemer Venture Partners Co-Investment LP ("BVP Co-Investment") and 206 shares sold by Bessemer Venture Partners VI Institutional L.P. ("BVP Institutional," and together with BVP VI and BVP Co-Investment, the "Funds").
(3)	The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the Reported Transaction ranged from $22.00 to $22.03. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.
(4)	After the reported transaction, BVP VI owned 5,920,725 shares, BVP Co-Investment owned 2,437,566 shares, and BVP Institutional owned 142,663 shares.
(5)	Jeremy Levine, a managing member of Deer Management Co. LLC, the management company affiliate of the Funds, serves as the representative of the Funds and Deer VI on the Issuer's board of directors.
(6)	Deer VI & Co., LLC ("Deer VI") is the general partner of each of the Funds. Deer VI disclaims beneficial ownership of the securities owned directly by the Funds, and this report shall not be deemed as an admission that Deer VI is the beneficial owner of such securities, except to the extent of its pecuniary interest therein, if any, by virtue of its general partner interests in the Funds.
(7)	Represents 75,735 shares sold by BVP VI, 22,440 shares sold by BVP Co-Investment and 1,825 shares sold by BVP Institutional.
(8)	After the reported transaction, BVP VI owned 5,844,990 shares, BVP Co-Investment owned 2,415,126 shares, and BVP Institutional owned 140,838 shares.
(9)	The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the Reported Transaction ranged from $22.00 to $22.275. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.
(10)	Represents 78,264 shares sold by BVP VI, 27,650 shares sold by BVP Co-Investment and 1,886 shares sold by BVP Institutional.
(11)	After the reported transaction, BVP VI owned 5,766,726 shares, BVP Co-Investment owned 2,387,476 shares, and BVP Institutional owned 138,952 shares.
(12)	The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the Reported Transaction ranged from $22.00 to $22.405. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.

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