Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Crosby Gary M
  2. Issuer Name and Ticker or Trading Symbol
KEYCORP /NEW/ [KEY]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
C/O KEYCORP, 127 PUBLIC SQUARE
3. Date of Earliest Transaction (Month/Day/Year)
02/01/2017
(Street)

CLEVELAND, OH 44114
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Shares 02/01/2017   M   21,149 A $ 12.83 769,911 D  
Common Shares 02/01/2017   F   17,575 D $ 18.15 752,336 D  
Common Shares 02/01/2017   M   31,157 A $ 16.41 783,493 D  
Common Shares 02/01/2017   F   29,328 D $ 18.12 754,165 D  
Common Shares 02/01/2017   M   40,421 A $ 15.68 794,586 D  
Common Shares 02/01/2017   F   36,949 D $ 18.14 757,637 D  
Common Shares 02/01/2017   M   72,784 A $ 11.19 830,421 D  
Common Shares 02/01/2017   F   55,192 D $ 18.15 775,229 D  
Common Shares 02/01/2017   M   101,382 A $ 10.07 876,611 D  
Common Shares 02/01/2017   F   77,702 D $ 18.14 798,909 D  
Common Shares 02/01/2017   M   214,844 A $ 10.54 1,013,753 D  
Common Shares 02/01/2017   F   171,203 D $ 18.16 842,550 D  
Common Shares               641 I 401(k) Plan

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option to Buy $ 12.83 02/01/2017   M     21,149   (1) 07/13/2019 Common Shares 21,149 (2) 0 D  
Option to Buy $ 16.41 02/01/2017   M     31,157   (3) 01/25/2020 Common Shares 31,157 (2) 0 D  
Option to Buy $ 15.68 02/01/2017   M     40,421   (4) 01/24/2021 Common Shares 40,421 (2) 0 D  
Option to Buy $ 11.19 02/01/2017   M     72,784   (5) 08/05/2021(6) Common Shares 72,784 (2) 0 D  
Option to Buy $ 10.07 02/01/2017   M     101,382   (7) 08/05/2017(6) Common Shares 101,382 (2) 0 D  
Option to Buy $ 10.54 02/01/2017   M     214,844   (8) 08/05/2017(6) Common Shares 214,844 (2) 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Crosby Gary M
C/O KEYCORP
127 PUBLIC SQUARE
CLEVELAND, OH 44114
  X      

Signatures

 Carrie A. Benedict POA for Gary M. Crosby   02/03/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) This option vested in three equal annual installments ending on July 13, 2012.
(2) This option was assumed by KeyCorp in the merger with First Niagara Financial Group, Inc. ("FNFG") and converted into a stock option exercisable for a number of whole shares (rounded down to the nearest whole share) equal to (i) the number of shares of FNFG common stock subject to such option multipled by (ii) 0.88.
(3) This option vested in three equal annual installments ending on January 25, 2013.
(4) This option vested in three equal annual installments ending on January 24, 2014.
(5) This option vested in three equal annual installments ending on March 30, 2015.
(6) The expiration date of this option was accelerated in connection with the merger of KeyCorp and FNFG pursuant to the terms of the plan under which the option was granted.
(7) This option vested in three equal annual installments ending on March 28, 2016.
(8) This option fully vested on August 5, 2016 in connection with the merger of KeyCorp and FNFG.

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