form8-k.htm
UNITED STATES
SECURITIES AND EXCHANGE
COMMISSION
WASHINGTON, DC 20549
FORM 8-K
CURRENT REPORT
PURSUANT
TO SECTION 13 OR 15(D) OF
THE
SECURITIES EXCHANGE ACT OF
1934
October 8, 2009
(Date of earliest event
reported)
(Exact Name of Registrant as Specified
in Its Charter)
Delaware
(State or Other Jurisdiction of Incorporation)
|
1-8957
|
91-1292054
|
|
(Commission File
Number)
|
(IRS Employer Identification
No.)
|
|
19300 International
Boulevard,
Seattle, Washington
|
98188
|
|
(Address of Principal Executive
Offices)
|
(Zip
Code)
|
(Registrant’s Telephone Number, Including
Area Code)
(Former Name or Former Address, if
Changed Since Last Report)
Check the appropriate box below if the
Form 8-K filing is intended to simultaneously satisfy the filing obligation of
the registrant under any of the following provisions (see General Instruction A.2.
below):
o Written communications pursuant to Rule
425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule
14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant
to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
o Pre-commencement communications pursuant
to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
ITEM
7.01. Regulation FD
Disclosure
Pursuant to 17 CFR Part 243 (“Regulation
FD”), the Company is submitting information relating to its financial and
operational outlook in an Investor Update as attached in Exhibit
99.1.
In accordance with General Instruction
B.2 of Form 8-K, the information under this item and Exhibit 99.2 shall not be
deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934,
as amended (the “Exchange Act”), nor shall such information be deemed
incorporated by reference in any filing under the Securities Act of 1933, as
amended, except as shall be expressly set forth by specific reference in such a
filing. This report will not be deemed an admission as to the
materiality of any information required to be disclosed solely to satisfy the
requirements of Regulation FD.
ITEM 9.01 Financial
Statements and Other Exhibits
Exhibit
99.1 Investor
Update dated October 8, 2009
Signatures
Pursuant to the requirements of the
Securities Exchange Act of 1934, the registrant has duly caused this report to
be signed on its behalf by the undersigned thereunto duly
authorized.
ALASKA AIR
GROUP,
INC.
Registrant
Date: October 8,
2009
/s/ Brandon
S.
Pedersen
Brandon S. Pedersen
Vice President/Finance and
Controller
/s/ Glenn S.
Johnson
Glenn S. Johnson
Executive Vice President/Finance and
Chief Financial Officer