UNITED STATES
             SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C. 20549

                         FORM 12b-25

                 NOTIFICATION OF LATE FILING

(Check One): ___ Form 10-K ___Form 20-F ___Form 11-K
                 _X_Form 10-Q __Form N-SAR

SEC FILE NUMBER - 0-18925
CUSIP NUMBER - 457954-50-1

For Period Ended:   June 2, 2001
[ ] Transition Report on Form 10-K
[ ] Transition Report on Form 20-F
[ ] Transition Report on Form 11-K
[X] Transition Report on Form 10-Q
[ ] Transition Report on Form N-SAR
For the Transition Period
Ended:_________________________________________

Read Instruction (on back page) Before Preparing Form.
Please Print or Type.

Nothing in this form shall be construed to imply that the
Commission has verified any information contained herein.
_____________________________________________________________

If the notification relates to a portion of the filing
checked above, identify the Item(s) to which the notification
relates:  N/A

PART 1 - REGISTRANT INFORMATION

Full Name or Registrant -     Innovo Group Inc.

Former Name if Applicable -

Address of Principal Executive Office (Street and Number) -

2633 Kingston Pike, Suite 100

City, State and Zip Code - Knoxville, Tennessee   37919

PART II - RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable
effort or expense and the registrant seeks relief pursuant to
Rule 12b-25(b), the following should be completed.  (Check
box if appropriate)

(a) The reasons described in reasonable detail in Part
III of this Form could not be eliminated without unreasonable
effort or expense;
_X_  (b)   The  subject  annual  report,  semi-annual report,
           transition  report  on Form 10-K, Form 20-F, 11-K,
           Form N-SAR  or portion therefore, will be filed on
           or before  the  fifteenth calendar  day  following
           the  prescribed due date; or the subject quarterly
           report  of  transition  report  on  Form 10-Q,  or
           portion thereof  will  be  filed  on or before the
           fifth  calendar  day  following the prescribed due
           date; and
     (c)   The  accountant's  statement  or  other  exhibit
           required  by Rule 12b-25(c) has been attached if
           applicable.

PART III - NARRATIVE

State below in reasonable detail the reasons why the Form
10-K, 11-K, 10-Q, N-SAR, or the transition report or portion
thereof, could not be filed within the prescribed time
period.  (Attach Extra Sheets if Needed).


PART IV - OTHER INFORMATION

(1)  Name and telephone Number of person to contact in regard
to this notification - Jay Furrow, 865-546-1110

(2)  Have all other periodic reports required under Section
13 or 15(d) of the Securities Exchange Act of  1934 or
Section 30 of the Investment Company Act of 1940 during the
preceding 12 months (or for such shorter) period that the
registrant was required to file such report(s) been filed?
If answer is no, identify report(s).
_X_Yes   ___No

(3)  Is it anticipated that any significant change in results
of operations from the corresponding period for the last
fiscal year will be reflected by the earnings statements to
be included in the subject report or portion thereof?
_X_Yes   ___No

If so, attach an explanation of the anticipated change, both
narratively and quantitatively, and, if appropriate, state
the reasons why a reasonable estimate of the results cannot
be made.

The Company anticipates experiencing a significant increase
in revenues for the three months ended June 2, 2001 compared
to the same period in 2000 as a result in an increase in
demand for the Company's promotional coolers, sales generated
by the Company's newly formed apparel division which features
the Joe's Jeans brand of women's denim jeans and knit shirts,
and other basic apparel products.


The management of Innovo Group, Inc and its independent
auditors have not yet been able to finalize the review of its
financial statements for the three months ended June 2, 2001
without unreasonable effort and expense.

 ____________________________________________________________

Name of Registrant as Specified in Charter-Innovo Group Inc.
has caused this notification to be signed on its behalf by
the undersigned hereunto duly authorized.


Date:  July 17, 2001                    By:  /s/Jay Furrow
                                            -----------------
                                            Jay Furrow
                                            President

INSTRUCTION:  The form may be signed by an executive officer
of the registrant or by any other duly authorized
representative.  The name and title of the person signing the
form shall be typed or printed beneath the signature.  If the
statement is signed on behalf of the registrant by an
authorized representative (other than an executive officer),
evidence of the representative's authority to sign on behalf
of the registrant shall be filed with the form.

                               ATTENTION
Intentional misstatements or omissions of fact constitute
Federal Criminal Violations (See 18 U.S.C. 1001).

                         General Instructions

1.   This form is required by Rule 12b-25 (17 CFR 240.12b-25)
of the General Rules and regulations under the Securities
Exchange Act of 1934.

2.   One signed original and four conformed copies of this
form and amendments thereto must be completed and filed with
the Securities and Exchange Commission, Washington, D.C.
20549, in accordance with Rule 0-3 of the General Rules and
Regulations under the Act.  The information contained in or
filed with the form will be made a matter of public record in
the Commissions files.

3.   A manually signed copy of the form and amendments
thereto shall be filed with each national securities exchange
on which any class of securities of the registration is
registered.

4.   Amendments to the notifications must also be filed on
Form 12b-25 but need not restate information that has been
correctly furnished.  The form shall be clearly identified as
an amended notification.