UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
 
FORM N-Q 
 
QUARTERLY SCHEDULE OF PORTFOLIO HOLDINGS OF REGISTERED 
MANAGEMENT INVESTMENT COMPANIES 
 
Investment Company Act file number 811- 21416 
 
John Hancock Tax-Advantaged Dividend Income Fund 
(Exact name of registrant as specified in charter) 
 
601 Congress Street, Boston, Massachusetts 02210 
(Address of principal executive offices) (Zip code) 
 
Salvatore Schiavone, Treasurer 
 
601 Congress Street 
 
Boston, Massachusetts 02210 
(Name and address of agent for service) 
 
Registrant's telephone number, including area code: 617-663-4497 
 
Date of fiscal year end: 

October 31 

 
 
Date of reporting period:  January 31, 2010 

ITEM 1. SCHEDULE OF INVESTMENTS






Tax-Advantaged Dividend Income Fund
Securities owned by the Fund on
January 31, 2010 (Unaudited)

  Shares  Value 
 
Common Stocks 82.59%    $448,164,950 
(Cost $482,501,890)     
 
Consumer Discretionary 0.00%    89 
 
Publishing 0.00 %     
SuperMedia (I)  26,830  89 
 
Energy 7.93%    43,010,900 
 
Oil, Gas & Consumable Fuels 7.93 %     
BP PLC, SADR  172,500  9,680,700 
Chevron Corp.  30,000  2,163,600 
Spectra Energy Corp. (Z)  1,155,000  24,543,750 
Total SA, SADR (Z)  115,000  6,622,850 
 
Industrials 1.36%    7,396,800 
 
Industrial Conglomerates 1.36 %     
General Electric Company (Z)  460,000  7,396,800 
 
Telecommunication Services 3.41%    18,512,610 
 
Diversified Telecommunication Services 1.84 %     
Alaska Communications Systems Group, Inc. (Z)  55,000  448,250 
AT&T, Inc.  180,000  4,564,800 
Verizon Communications, Inc.  180,000  5,001,400 
 
Wireless Telecommunication Services 1.57 %     
Vodafone Group PLC, SADR (Z)  396,000  8,498,160 
 
Utilities 69.89%    379,244,551 
 
Electric Utilities 17.08 %     
American Electric Power Company, Inc. (Z)  585,000  20,097,000 
Duke Energy Corp. (Z)  765,000  12,645,450 
Entergy Corp.  80,000  6,104,800 
Great Plains Energy, Inc. (Z)  40,000  714,400 
Northeast Utilities  152,500  3,861,300 
Pinnacle West Capital Corp. (Z)  215,000  7,701,300 
PNM Resources, Inc. (Z)  58,000  674,540 
Progress Energy, Inc. (Z)  661,200  25,766,964 
Southern Company (Z)  471,867  15,099,744 
 
Gas Utilities 8.96 %     
Atmos Energy Corp. (Z)  743,000  20,521,660 
Northwest Natural Gas Company (Z)  132,500  5,746,525 
ONEOK, Inc. (Z)  530,000  22,360,700 
 
Multi-Utilities 43.85 %     
Ameren Corp. (Z)  555,000  14,180,250 
Black Hills Corp. (Z)  560,000  14,548,800 
CH Energy Group, Inc. (Z)  434,250  17,174,587 
Consolidated Edison, Inc. (Z)  317,500  13,887,450 
Dominion Resources, Inc. (Z)  415,000  15,545,900 
DTE Energy Company (Z)  600,000  25,224,000 
Integrys Energy Group, Inc. (Z)  580,000  24,273,000 
NiSource, Inc. (Z)  790,500  11,264,625 
NSTAR (Z)  626,500  21,514,010 
OGE Energy Corp. (Z)  760,000  27,527,200 
Public Service Enterprise Group, Inc. (Z)  330,000  10,094,700 

2 



Tax-Advantaged Dividend Income Fund
Securities owned by the Fund on
January 31, 2010 (Unaudited)

  Shares  Value 
 
Utilities (continued)     
TECO Energy, Inc. (Z)  387,800  $6,038,046 
Vectren Corp. (Z)  790,000  18,391,200 
Xcel Energy, Inc. (Z)  880,000  18,286,400 
 
 
 
  Shares  Value 
 
Preferred Stocks 68.11%    $369,625,390 
(Cost $397,514,490)     
 
Consumer Discretionary 1.21%    6,564,800 
 
Media 1.21 %     
CBS Corp., 7.250%  145,000  3,414,750 
Comcast Corp., 7.000% (Z)  125,500  3,150,050 
 
Energy 6.42%    34,839,644 
 
Oil, Gas & Consumable Fuels 6.42 %     
Southern Union Company, 7.550% (Z)  610,200  15,389,244 
Nexen, Inc., 7.350% (Z)  820,000  19,450,400 
 
Financials 36.84%    199,905,108 
 
Capital Markets 0.01 %     
Lehman Brothers Holdings, Inc., 5.670%, Depositary Shares, Series     
   D (I)  65,000  13,000 
Lehman Brothers Holdings, Inc., 5.940%, Depositary Shares, Series     
   C (I)  274,760  27,476 
Lehman Brothers Holdings, Inc., 6.500%, Depositary Shares, Series     
   F (I)  219,300  10,965 
 
Commercial Banks 7.33 %     
Barclays Bank PLC, 8.125%, Series 5  50,000  1,230,000 
HSBC Holdings PLC, 8.125% (Z)  50,000  1,317,500 
Royal Bank of Scotland Group PLC, 5.750%, Series L (Z)  858,500  12,276,550 
Santander Finance Preferred SA Unipersonal, 10.500%  167,500  4,723,500 
Sovereign Bancorp, Inc., 7.300%, Depositary Shares, Series C  2,800  70,000 
USB Capital VIII, 6.350%, Series 1  55,000  1,269,950 
Wells Fargo & Company, 8.000% (Z)  738,500  18,905,600 
 
Consumer Finance 0.88 %     
HSBC Finance Corp., 6.360%, Depositary Shares, Series B (Z)  150,000  3,234,000 
SLM Corp., 6.970%, Series A (Z)  40,600  1,541,988 
 
Diversified Financial Services 25.15 %     
Bank of America Corp., 8.625% (Z)  957,800  23,504,412 
Bank of America Corp., 6.204%, Depositary Shares, Series D (Z)  240,000  4,730,400 
Bank of America Corp., 8.200% (Z)  185,000  4,354,900 
Bank of America Corp., 6.625% (Z)  355,000  7,277,500 
Bank of America Corp., 6.375% (Z)  139,000  2,749,420 
Bank of America Corp., 6.700% (Z)  500,000  10,215,000 
Citigroup Capital VIII, 6.950%  540,000  10,908,000 
Deutsche Bank Capital Funding Trust VIII, 6.375% (Z)  282,000  6,500,100 
Deutsche Bank Contingent Capital Trust II, 6.550% (Z)  310,000  6,813,800 
Deutsche Bank Contingent Capital Trust III, 7.600% (Z)  797,893  19,396,779 
ING Groep NV, 7.050% (Z)  140,000  2,707,600 
ING Groep NV, 6.200% (Z)  109,100  1,869,974 

3 



Tax-Advantaged Dividend Income Fund
Securities owned by the Fund on
January 31, 2010 (Unaudited)

Financials (continued)         
JPMorgan Chase & Company, 8.625% (Z)      143,000  $3,976,830 
JPMorgan Chase & Company, 5.490%, Series G (Z)    260,927  12,075,702 
JPMorgan Chase & Company, 5.720%, Series F (Z)    55,900  2,698,852 
JPMorgan Chase & Company, 6.150%, Series E (Z)    104,500  5,172,750 
RBS Capital Funding Trust VII, 6.080% (Z)      983,000  11,520,760 
 
Insurance 3.46 %         
MetLife, Inc., 6.500%, Series B (Z)      785,000  18,745,800 
 
Thrifts & Mortgage Finance 0.01 %         
Federal National Mortgage Association (8.250% to 12-31-10 then       
   higher of 3 month LIBOR + 423 bps or 7.75%) (I)    60,000  66,000 
 
Telecommunication Services 3.82%        20,743,769 
 
Wireless Telecommunication Services 3.82 %         
Telephone & Data Systems, Inc., 7.600%, Series A (Z)    457,400  10,977,600 
United States Cellular Corp., 7.500% (Z)      398,294  9,766,169 
 
Utilities 19.82%        107,572,069 
 
Electric Utilities 13.35 %         
Alabama Power Company, 5.300%, Class A (Z)    176,500  4,322,485 
Carolina Power & Light Company, 5.440% (Z)      111,493  9,703,381 
Duquesne Light Company, 6.500% (Z)      427,000  20,509,365 
Entergy Arkansas, Inc., 4.560% (Z)      9,388  662,148 
Entergy Arkansas, Inc., 6.450% (Z)      110,000  2,420,000 
Entergy Mississippi, Inc., 6.250% (Z)      197,500  4,128,994 
Entergy Mississippi, Inc., 4.920% (Z)      8,190  610,923 
FPC Capital I, 7.100%, Series A (Z)      70,000  1,769,600 
FPL Group Capital Trust I, 5.875% (Z)      245,000  6,191,150 
PPL Electric Utilities Corp., 6.250%, Depositary Shares (Z)    300,000  7,378,140 
PPL Energy Supply, LLC, 7.000% (Z)      297,512  7,637,133 
Southern California Edison Company, 6.000%, Series C (Z)    30,000  2,661,564 
Southern California Edison Company, 6.125% (Z)    50,000  4,487,500 
 
Independent Power Producers & Energy Traders 2.43 %       
Constellation Energy Group, Inc., 8.625%, Series A (Z)    512,500  13,171,250 
 
Multi-Utilities 4.04 %         
BGE Capital Trust II, 6.200%      150,500  3,306,485 
Interstate Power & Light Company, 8.375%, Series B (Z)    230,000  6,520,500 
Interstate Power & Light Company, 7.100%, Series C (Z)    20,700  528,885 
Pacific Enterprises, 4.500% (Z)      45,000  3,420,000 
Public Service Electric & Gas Company, 5.280%, Series E    22,930  2,010,961 
Public Service Electric & Gas Company, 5.050%, Series D    22,987  1,954,355 
Xcel Energy, Inc., 4.560%, Series G (Z)      53,900  4,177,250 
 
    Maturity  Par value   
  Yield*  date    Value 
 
Short-Term Investments 2.13%        $11,551,913 
(Cost $11,551,913)         
 
U.S. Government Agency 0.13%        700,000 
Federal Home Loan Bank,         
   Discount Note  0.030%  02/01/10  $700,000  700,000 
 
U.S. Government 1.84%        9,999,913 
U.S. Treasury Bill,         
   Note  0.010  02/25/10  9,000,000  9,999,913 

4 



Tax-Advantaged Dividend Income Fund
Securities owned by the Fund on
January 31, 2010 (Unaudited)

    Maturity  Par value   
  Yield*  date    Value 
 
Repurchase Agreement 0.16%        $852,000 
Repurchase Agreement with State Street Corp. dated 1-31-10 at         
   0.01% to be repurchased at $852,001 on 2-1-10, collateralized         
   by $870,000 Federal National Mortgage Association, 5.00%         
   due 5-20-24 (valued at $872,175, including interest).         
  0.010  02/01/10  852,000  852,000 
 
Total investments (Cost $891,568,293)† 152.83%        $829,342,253 
 
Other assets and liabilities, net (52.83%)        ($286,696,424) 
 
Total net assets 100.00%        $542,645,829 

The percentage shown for each investment category is the total value of the category as a percentage of the net assets of the Fund.

SADR Sponsored American Depositary Receipts

(I) Non-income producing security.

(Z) All or a portion of this security is segregated as collateral pursuant to the Committed Facility Agreement. Total collateral value at January 31, 2010 was $667,038,626.

* Yield represents either the annualized yield at the date of purchase, the stated coupon rate or, for floating rate securities, the rate at period end.

† At January 31, 2010, the aggregate cost of investment securities for federal income tax purposes was $905,916,467. Net unrealized depreciation aggregated $76,574,214, of which $54,536,787 related to appreciated investment securities and $131,111,001 related to depreciated investment securities.

5 



Notes to the Schedule of Investments (Unaudited)

Security valuation
Security Valuation Investments are stated at value as of the close of regular trading on the New York Stock Exchange (NYSE), normally at 4:00 P.M., Eastern Time. Equity securities held by the Fund are valued at the last sale price or official closing price (closing bid price or last evaluated price if no sale has occurred) as of the close of business on the principal securities exchange (domestic or foreign) on which they trade. Debt obligations are valued based on the evaluated prices provided by an independent pricing service, which utilizes both dealer-supplied quotes and electronic data processing techniques, which take into account factors such as institutional-size trading in similar groups of securities, yield, quality, coupon rate, maturity, type of issue, trading characteristics and other market data. Foreign securities and currencies are valued in U.S. dollars, based on foreign currency exchange rates supplied by an independent quotation service. Securities traded only in the over-the-counter market are valued at the last bid price quoted by brokers making markets in the securities at the close of trading. Equity and debt obligations, for which there are no prices available from an independent pricing service, are value based on broker quotes or fair valued as described below. Certain short-term debt instruments are valued at amortized cost.

Other portfolio assets and securities where market quotations are not readily available are valued at fair value as determined in good faith by the Fund’s Pricing Committee in accordance with procedures adopted by the Board of Trustees. Generally, trading in non-U.S. securities is substantially completed each day at various times prior to the close of trading on the NYSE. The values of such securities used in computing the net asset value of the Fund’s shares are generally determined as of such times. Occasionally, significant events that affect the values of such securities may occur between the times at which such values are generally determined and the close of the NYSE. Upon such an occurrence, these securities will be valued at fair value as determined in good faith under consistently applied procedures established by and under the general supervision of the Board of Trustees.

Fair value measurements
The Fund uses a three-tier hierarchy to prioritize the assumptions, referred to as inputs, used in valuation techniques to measure fair value. The three-tier hierarchy of inputs and the valuation techniques used are summarized below:

Level 1 — Exchange-traded prices in active markets for identical securities. This technique is used for exchange-traded domestic common and preferred equities, certain foreign equities, warrants and rights.

Level 2 — Prices determined using significant observable inputs. Observable inputs may include quoted prices for similar securities, interest rates, prepayment speeds and credit risk. Prices for securities valued using these techniques are received from independent pricing vendors and are based on an evaluation of the inputs described. These techniques are used for certain domestic preferred equities, certain foreign equities, unlisted rights and warrants, and fixed income securities. Also, over-the-counter derivative contracts, including swaps use these techniques.

Level 3 — Prices determined using significant unobservable inputs. In situations where quoted prices or observable inputs are unavailable, such as when there is little or no market activity for an investment, unobservable inputs may be used. Unobservable inputs reflect the Fund’s Pricing Committee’s own assumptions about the factors that market participants would use in pricing an investment and would be based on the best information available. Securities using this technique are generally thinly traded or privately placed, and may be valued using broker quotes, which may not only use observable or unobservable inputs but may also include the use of the brokers’ own judgments about the assumptions that market participants would use.

6 



The inputs or methodology used for valuing securities are not necessarily an indication of the risk associated with investing in those securities.

The following is a summary of the inputs used to value the Fund’s investments as of January 31, 2010, by major security category or security type.

         Level 2  Level 3 
  Total Market  Level 1  Significant  Significant 
     Value at  Quoted  Observable  Unobservable 
Investments in Securities     01/31/10  Price  Inputs  Inputs 
Consumer Discretionary  $6,564,889  $6,564,800    $89 
Energy  77,850,544  77,850,544     
Financials  199,905,108  199,877,632  $27,476   
Industrials  7,396,800  7,396,800     
Telecommunication Services  39,256,379  39,256,379     
Utilities  486,816,620  434,254,605  52,562,015   
Short-Term Investments  11,551,913    11,551,913   
Total Investments in Securities  $829,342,253  $765,200,760  $64,141,404  $89 
Other Financial Instruments  (3,393,013)  (577,450)  (2,815,563)   
Total  $825,949,240  $764,623,310  $61,325,841  $89 

The following is a reconciliation of Level 3 assets for which significant unobservable inputs were used to determine fair value:

  Consumer 
  Discretionary 
Balance as of October 31, 2009  - 
Accrued discounts/premiums  - 
Realized gain (loss)  - 
Change in unrealized appreciation   
(depreciation)  ($501) 
Net purchases (sales)  - 
Transfers in and/or out of level 3  590 
Balance as of January 31, 2010  $89 

Repurchase Agreements
The Fund may enter into repurchase agreements. When the Fund enters into a repurchase agreement through its custodian, it receives delivery of securities, the amount of which, at the time of purchase and each subsequent business day, is required to be maintained at such a level that the market value is generally at least 102% of the repurchase amount. The Fund will take receipt of all securities underlying the repurchase agreements it has entered into, until such agreements expire. If the seller defaults, the Fund would suffer a loss to the extent that proceeds from the sale of underlying securities were less than the repurchase amount. The Fund may enter into repurchase agreements maturing within seven days with domestic dealers, banks or other financial institutions deemed to be creditworthy by the Adviser.

Options
The Fund may purchase and sell put and call options. A call option gives the purchaser of the option the right to buy (and the seller the obligation to sell) the underlying instrument at the exercise price. A put option gives the purchaser of the option the right to sell (and the writer the obligation to buy) the underlying instrument at the exercise price. The Fund may use options to manage against possible changes in the market value of the Fund’s assets, mitigate exposure to fluctuations in currency values or interest rates, or protect the Fund’s unrealized gains. In

7 



addition, the Fund may use options to facilitate Fund investment transactions by protecting the Fund against a change in the market price of the investment, enhance potential gains, or as a substitute for the purchase or sale of securities or currency. For more information on options, please refer to the Fund’s prospectus, semi-annual and annual reports.

During the three month period ended January 31, 2010, the Fund used written options to enhance potential gain/income and hedge against anticipated changes in securities markets.

Written options for the three month period ended January 31, 2010 were as follows:

    PREMIUMS 
  NUMBER OF  RECEIVED 
  CONTRACTS  (PAID) 
Outstanding, beginning of period (11/1/09)  2,885  ($2,356,185) 
 Options written  11,790  (9,944,932) 
 Options closed  (8,020)  8,134,231 
 Options exercised  -  - 
 Options expired  (4,960)  1,672,070 
Outstanding, end of period  1,695  ($2,494,816) 

The following is a summary of open written options as of January 31, 2010:

NAME OF  EXERCISE  EXPIRATION  NUMBER OF     
ISSUER  PRICE  DATE  CONTRACTS  PREMIUM  VALUE 
CALLS           
Morgan Stanley           
Cyclical Index  $890  February 2010  65  ($113,555)  ($3,900) 
Morgan Stanley           
Tech Index  580  February 2010  100  (108,200)  (5,500) 
NASDAQ 100           
Stock Index  1,900  February 2010  30  (128,781)  (4,200) 
Philadelphia           
Semiconductor           
Index  360  February 2010  165  (124,080)  (11,550) 
PHLX Housing           
Sector Index  109  February 2010  540  (133,380)  (17,550) 
Russell 2000           
Index  660  February 2010  90  (62,910)  (3,690) 
 
S&P 500 Index  1,145  February 2010  135  (320,220)  (13,500) 
 
S&P 500 Index  1,130  March 2010  570  (1,503,690)  (517,560) 
 
Total      1,695  ($2,494,816)  ($577,450) 

Interest Rate Swap Agreements
Interest rate swaps represent an agreement between two counterparties to exchange cash flows based on the difference in the two interest rates, applied to the notional principal amount for a specified period. The payment flows are usually netted against each other, with the difference being paid by one party to the other. The Fund settles accrued net receivable or payable under the swap contracts on a periodic basis. For more information on interest rate swaps, please refer to the Fund’s prospectus, semiannual and annual reports.

8 



The Fund entered into interest rate swaps in anticipation of rising interest rates. The following summarizes the contracts held as of January 31, 2010:

    PAYMENTS  PAYMENTS         
  NOTIONAL  MADE BY  RECEIVED  EFFECTIVE  MATURITY  UNREALIZED  MARKET 
COUNTERPARTY  AMOUNT  FUND  BY FUND  DATE  DATE  DEPRECIATION  VALUE 
 
      3-month         
Bank of America  95,000,000  3.600%  LIBOR (a)  1/9/2008  1/9/2011  ($2,815,563)  ($2,815,563) 

(a) At January 31, 2010, the 3-month LIBOR rate was 0.24906%.

Interest rate swap notional amount at January 31, 2010 is representative of the interest rate swap activity during the three month period ended January 31, 2010.

Fair value of derivative instruments by risk category
The table below summarizes the fair values of derivatives held by the Fund at January 31, 2010 by risk category:

  Financial instruments  Asset Derivatives Fair  Liability Derivatives Fair 
  Location  Value  Value 
Equity contracts  Written options    ($577,450) 
    -   
Interest rate contracts  Interest rate swaps  -  ($2,815,563) 
 
Total    -  ($3,393,013) 

9 






ITEM 2. CONTROLS AND PROCEDURES.

(a) Based upon their evaluation of the registrant's disclosure controls and procedures as conducted within 90 days of the filing date of this Form N-Q, the registrant's principal executive officer and principal accounting officer have concluded that those disclosure controls and procedures provide reasonable assurance that the material information required to be disclosed by the registrant on this report is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms.

(b) There were no changes in the registrant's internal control over financial reporting that occurred during the registrant's last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting.

ITEM 3. EXHIBITS.

Separate certifications for the registrant's principal executive officer and principal accounting officer, as required by Rule 30a-2(a) under the Investment Company Act of 1940, are attached.



SIGNATURES 

Pursuant to the requirements of the Securities Exchange Act of 1934 and the Investment Company Act of 1940, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

John Hancock Tax-Advantaged Dividend Income Fund

By: /s/ Keith F. Hartstein
______________________

Keith F. Hartstein
President and Chief Executive Officer

Date: March 22, 2010

Pursuant to the requirements of the Securities Exchange Act of 1934 and the Investment Company Act of 1940, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

By: /s/ Keith F. Hartstein
______________________

Keith F. Hartstein
President and Chief Executive Officer

Date: March 22, 2010

By: /s/ Charles A. Rizzo
______________________
Charles A. Rizzo
Chief Financial Officer

Date: March 22, 2010