New partnership helps businesses get the equipment they need quickly—without tying up cash
CLEVELAND, OH, September 08, 2025 /24-7PressRelease/ -- FleetNow, a leading online marketplace for construction equipment, has teamed up with APPROVE, a financing platform designed to streamline equipment loans for business buyers. The partnership gives FleetNow customers fast access to financing options—making it easier to invest in lifts, excavators, and other essential equipment while keeping cash flow intact.
With APPROVE, buyers complete a single application and are instantly connected to financing offers from a wide network of trusted lenders. The process is 100% digital and backed by a team of finance coordinators who guide customers from application to funding. The application takes 60 seconds to complete and the customer has one point person at Approve who handles every aspect of the financing process.
"At FleetNow, our goal has always been to connect people with the right equipment, but financing is often a barrier to this," said Katherine Lagow, COO. "In the past we have seen financing take up to a month to finalize for customers and that just isn't acceptable. With Approve we can get customers through the entire process and funded within several days, eliminating a huge barrier for purchasing for a lot of customers."
FleetNow customers can finance a wide range of equipment, including boom lifts, scissor lifts, telehandlers, excavators, and more. Financing through APPROVE covers up to 100% of equipment costs, with flexible terms built for small and mid-sized businesses across construction, rental, and related industries.
"We're excited to work with FleetNow to make financing faster and easier for their customers," said Robert Preville, CEO of APPROVE. "APPROVE is all about simplifying the process, and together we're helping businesses invest in the equipment they need with confidence."
For more information on financing options through APPROVE, visit: https://buyfleetnow.com/financing
About FleetNow
FleetNow connects buyers, sellers, and rental yards in the heavy equipment industry through a flexible, easy-to-use online platform. With a vast network of dealers and private sellers, FleetNow helps contractors find the right machines—and supports every step of the buying process.
In addition to sales and equipment re-rental, FleetNow offers tools to help dealers work smarter—including a digital inspection/photo app, marketing support, and software to streamline operations.
Visit https://buyfleetnow.com to browse equipment or learn more about our services.
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