The Wine Concierge Redefines Wine Club Collections with Unparalleled Cultural Diversity in Vino Shades

The Wine Concierge Redefines Wine Club Collections with Unparalleled Cultural Diversity in Vino Shades
Leslie Frelow, The Wine Concierge Owner & Chief Discovery Officer is thrilled to announce the 2023 winter Shades of Vino wine club is the most culturally and gender diverse collection ever issued. Black, Asian, South East Asian, Native American, Hispanic, LBGTQ+ and female wine producers are represented in The Wine Concierge’s winter quarterly wine club. Shades of Vino club looks like America’s hearth and heart.

Washington, DC - December 27, 2023 - Leslie Frelow, The Wine Concierge Owner & Chief Discovery Officer is thrilled to announce the 2023 winter Shades of Vino wine club is the most culturally and gender diverse collection ever issued. Black, Asian, South East Asian, Native American, Hispanic, LBGTQ+ and female wine producers are represented in The Wine Concierge’s winter quarterly wine club. Shades of Vino club looks like America’s hearth and heart.

Shades of Vino Winter Wine Club is our domestic wine collection. January 2021 was our first Shades of Vino collection. Only American wine producers were selected in the first club collection. “I wanted to amplify American winemaking excellence back then. The 2023 winter collection continues that tradition”, said Leslie Frelow.

Inside this FREE and community of wine enthusiasts, Shades of Vino members embark on extraordinary experiences, form new bonds and savor all the best things life has to offer. Shades of Vino club members receive quarterly wine allocations that feature hand-crafted wines produced by women and minorities from boutique vineyards. Members decide to receive 3, 6, or 12 bottles wines each quarter and other bonuses throughout the year. A dollar from each sale is donated to the Black winemakers scholarship fund.

"Each quarter is a magical discovery of wines”, said Shanel Evans, Shades of Vino member.  Ms. Evans further explains, “I am able to try wines that I wouldn’t have selected for myself while supporting black winemakers.” 

Twisted Cedar is wholly owned by the Cedar Band of Paiute Indians, one of five constituent Bands of the Paiute Indian Tribe of Utah. Twisted Cedar vegan 2019 Petite Syrah-Petit Verdot and 2019 Moscato are among the wines. Raymond Smith, Indigene Cellars owner and winemaker, Rozana Pinot Noir Rosé Carmel Valley Pinot Noir are other notable wines included. The Feminist Party is a California Syrah, Grenache and Mourvèdre (SGM) blend inspired by Rhône, FR blend made by Sonja Magdeviski, winemaker and owner.

For more information about The Wine Concierge please contact:

- Leslie Frelow 

- Lfrelow@vino301.com 

- 202.263-6713 

- www.thewineconcierge.co  

About The Wine Concierge

The Wine Concierge promotes inclusivity within the wine industry, specifically by advocating for the inclusion of women, minorities, and culturally diverse wine professionals. 

As an e-commerce wine store based in Washington, DC, The Wine Concierge offers a curated selection of BIPOC domestic and international wines, gifts, wine subscription club known as Shades of Vino and events. Our wines are sold nationally.  

We aim to create an environment that is approachable, welcoming, and free from the intimidation often associated with the world of wine. Founded in 2020 with the goal to make wine accessible and enjoyable for everyone, regardless of their level of expertise or background. The Wine Concierge is female, black-owned and operated. 

Media Contact
Company Name: The Wine Concierge
Contact Person: Leslie Frelow
Email: Send Email
Country: United States
Website: www.thewineconcierge.co


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