LOS ANGELES, CA - Following the record-shattering $8.55 million sale of the Gudalii Baguette Verde Bluastro, insiders and investors alike are now speculating that pieces from the Gudalii Baguette Ultra Luxury Collection may soon crack the $10 million mark—and it's no accident.
Conceived by visionary designer and brand architect James Lee Hardman Jr., Gudalii has masterfully blurred the lines between luxury timekeeping, fine art, and long-term asset investment. With only 25 total Baguette models ever to exist, and each one a fully custom, 1-of-1 masterpiece, the collection is quickly being viewed as modern-day horological Picasso equivalents—scarce, elite, and culturally iconic.
What’s fueling the surge?
It’s not just the design or the rarity—it’s the genius marketing strategy behind it.
Rather than follow traditional watchmaking pathways, Gudalii launched with a brand-first approach, building a cult-like following before releasing a single piece. The Baguette line was introduced as wearable art for the ultra-wealthy—designed to be as emotionally striking as it is mechanically advanced. Pair that with powerful visual campaigns, high-profile placements, strategic celebrity interest, and organic social media virality, and you have a timepiece that’s more than just valuable—it’s culturally magnetic.
“We didn’t build watches—we built legacy,” said Hardman Jr. “The Baguette collection isn’t about keeping time. It’s about owning a moment in history.”
Each piece in the Baguette collection features tourbillon movements, sapphire crystal casing, natural stone inlays, and an array of rare diamonds and gemstones, often fused in unpredictable yet elegant formations. The Verde Bluastro, which recently sold for $8.55 million, combined natural marble, a glacial blue sapphire body, and emerald-cut diamonds in a layout that collectors say “belongs in a museum.”
With growing collector demand, scarcity, and increasing global buzz, it’s only a matter of time before one of these ultra-luxury assets crosses the $10 million threshold, further cementing Gudalii as one of the most powerful and innovative forces in the world of modern horology and alternative investments.
About Gudalii
Founded by James Lee Hardman Jr., Gudalii is a luxury timepiece house redefining the future of horology. Known for its radical design, extreme material curation, and ultra-limited production, Gudalii has established itself as the leader in the emerging category of wearable fine art and asset-grade watches.
Media Contact
Company Name: Gudalii
Contact Person: Mike Ashworth
Email: Send Email
Country: United States
Website: http://www.gudalii.com
