Japan's ornithology tourism market is set to grow at a CAGR of 6.9% from 2024 to 2034, supported by a strong tourism infrastructure featuring national parks, wildlife reserves, and specialized birdwatching facilities. Ornithology is a subfield of zoology that focuses on the methodological investigation and subsequent knowledge of birds and everything associated with them. Ornithology tourism is the practice of going on bird-watching excursions to identify and study as many different bird species as you can. Ornithology tourism is a specialized area of ecotourism or environmental tourism that is rapidly growing in popularity. Traveling to several locations with a diverse bird population allows bird watchers to study as many different bird species as they can in the most efficient and effective way. A sustainable tourist practice that contributes to the harmony of the economic, social, and environmental facets of sustainability is birdwatching. Birdwatching has a close relationship with protected natural areas.
NEWARK, DE / ACCESSWIRE / November 14, 2024 / The global ornithology tourism market, also known as birdwatching tourism, is witnessing substantial growth, driven by a rising enthusiasm for nature-based activities and advances in conservation. With a projected increase from USD 659.4 billion in 2024 to USD 1.1 trillion by 2034, and a compound annual growth rate (CAGR) of 5.3%, the sector is becoming a major player in sustainable tourism. This surge highlights a shift in traveler preferences, as more people seek eco-friendly adventures that allow them to connect with nature while minimizing their environmental impact.
What is helping the rapid growth of Ornithology tourism?
Birdwatching, which is also a very active leisure activity, is one of the most environmentally friendly types of nature-based vacation. Birdwatching seems to be taking up more and more people's time, both experts and novices from many nations. Globally, there has been a significant growth in bird watchers, which has greatly increased the ornithology tourist industry. There is no turning back once someone is drawn to the spirit of bird-watching. Exploring new and unique species is always interesting to bird watchers. Because of their willingness to go a long way to fulfill their aspirations, these enthusiasts generate ornithology tourism.
How is Ornithology Tourism encouraged by wildlife photography?
In addition to the necessary skills, photography is a job that requires fascinating subjects and beautiful locations. The majority of wildlife photography focuses on local wildlife that is present in a particular area. This makes it challenging to consistently create distinctive images. As a result, photographers frequently travel the locations and paths taken by these incredible birds. This aids the photographers in offering a variety of birds that are not frequently found and observed. Due to their attraction, this expands the market for ornithology tourism by increasing the number of tourists looking for bird-watching excursions, particularly those that include migratory species.
How is World Migrating Bird's Day providing extra benefit to Ornithology Tourism?
The World Migratory Bird Day (WMBD) initiative promotes awareness of the need of preserving migratory birds' habitats. It has a worldwide reach and is an effective tool for raising public awareness of the threats that migratory birds confront the importance of their habitats, and the requirement for global cooperation to protect them.
People from all over the world hold public celebrations to honor WMBD, including bird festivals, educational endeavors, exhibitions, and birding excursions. Due to the fact that different nations and regions experience migration peaks at various periods of the year, all of these activities can be done at any time of the year, with the primary days for international festivities happening on the second Saturdays of May and October.
What are the restraints in Ornithology Tourism market?
Two significant barriers to migrating bird tourism are the birds' dwindling population and their constrained habitat. People have hunted wildlife for a number of reasons, including sport, recreation, and food, which have had catastrophic repercussions on the ecological balance. Hunting is prohibited or strictly regulated in some countries but not in others. In addition to destroying the bird population, illegal activities threaten society, the environment, and ultimately our own existence.
While ethical hunting helps protect natural ecosystems, hunters are equally aware of the harm that illegal killings do to their reputations. Criminal conduct is still regarded as socially acceptable in several nations. This might significantly lower the number of migratory birds, making it more difficult for admirers to appreciate their majestic beauty and elegance..
Understanding Market Dynamics in the Ornithology Tourism Market
Rising Interest in Sustainable Tourism: Increasing demand for eco-friendly and nature-based travel experiences.
Technological Enhancements: Use of mobile apps, AR tools, and digital guides in birdwatching.
Economic Benefits: Contribution to local economies and job creation through birdwatching tourism.
Conservation Challenges: Need to protect bird habitats from the pressures of tourism.
Customized Tours: Growing interest in specialized and niche birdwatching experiences.
Explore the Full Market Scope Find the Complete Ornithology Tourism Market Report Here: https://www.futuremarketinsights.com/reports/ornithology-tourism-sector-perspective-and-outlook
Key Takeaways
The ornithology tourism market is set to grow from USD 659.4 billion in 2024 to USD 1.1 trillion by 2034, with a CAGR of 5.3%.
Birdwatching aligns with sustainable tourism principles, supporting conservation and local economies.
India is a prominent destination with diverse bird habitats, attracting global birdwatching enthusiasts.
Technological innovations like mobile apps and augmented reality are enhancing the birdwatching experience.
Managing tourism's impact on bird habitats remains a key challenge, requiring a balance between tourism and conservation.
Market Value CAGR of Ornithology Tourism Market
Countries |
Forecast CAGR from 2024 to 2034 |
The United States |
6.10% |
Australia |
5.70% |
China |
6.40% |
Japan |
6.90% |
India |
8.80% |
"Ornithology tourism is not just a growing market; it is a movement towards more sustainable and responsible tourism practices. The key challenge is to manage growth while ensuring that the bird habitats are protected. As the market evolves, we expect to see a stronger focus on eco-friendly practices, community involvement, and technological innovations that will enhance the birdwatching experience while maintaining conservation standards,"Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm.
Major challenges Faced by the Ornithology Tourism Market Players in Europe
Most of the Birdwatchers are from Europe
About 3 million worldwide excursions are made each year only for the purpose of bird viewing. The market for migratory bird tourism is expanding quickly, with Europe accounting for the majority of that growth. The majority of Europeans are well known for their love of bird watching, and at least 20% of travelers from Europe are drawn to wildlife tourism and enjoy bird watching. Moreover, 37% of all European travel providers offer bird-watching tours for amateur birdwatchers.
Despite the fact that the market for bird watching is growing, the majority of tour operators in Europe classify it as a subset of wildlife tourism that has limited the ornithology tourism market growth in European nations exclusively. The majority of tour companies consider birding to be a unique hobby rather than offering excursions, particularly for it. Bird-watching excursions are frequently provided by European travel operators who take part in wildlife tours.
What are identified Opportunities for the Market in Japan?
In Japan, 723 bird species have been discovered, with 17 of them being endemic. The national parks' environments - mountains, woods, marshes, grasslands, canals, and tidal flats - provide an ideal home for a wide range of birds. There are numerous bird sanctuaries, woodlands, and walking trails entirely devoted to bird-watching, such as the Miike Wild Bird Forest in Kirishima-Kinkowan National Park, which spans Miyazaki and Kagoshima, and the Karuizawa National Wild Bird Sanctuary Forest in Joshin'etsukogen National Park, which spans Nagano, Niigata, and Gunma, and among many others.
With so many possibilities to see these magnificent species all around the Country, there is a huge potential for the Japanese ornithology tourism market to grow and expand. Furthermore, the emergence of a lot of rental service providers for equipment and gear required for bird watching has further boosted the market in Japan.
What are the efforts taken by South Korea to boom Ornithology Tourism in its Country?
South Korea is taking efforts to establish bird-watching spots while protecting its environment.
Though South Korea is small to a geographical extent, the presence of vast natural diversity has made it a suitable destination for bird watching in the Asia Pacific region. Coupled with the rapid tourism sector for other heritages in the country, South Korea's ornithology tourism market has revived in the last couple of years.
Due to growing interest among tourists in bird viewing, numerous tour operators have begun offering packaged trips that follow the migration routes of these migratory species, making South Korea an up-and-coming tourist destination for ornithology tourism. Eco Bird Tour is South Korea's first ecological tourism organization that specializes in bird watching. For the benefit of improving cultural tourist projects, local governments uphold the incorporation of environmental protection, cultural heritage preservation, and premium development.
Country-wise Insights
Why is Bird watching in Antarctica trending?
Antarctica getting recognition as a tourist destination
In the past, people used to think of Antarctica as a barren, freezing wilderness where nothing could grow or thrive. Now that it is recognized as one of the last big wildernesses, its extremely vulnerable ecosystems must be protected from exploitation. In some areas, the birdlife is stunning and prolific, and penguins are undoubtedly a sight to behold.
What is the state of the American Ornithology Tourism market?
Rise in the number of birders in America
Americans are actively taking part in birdwatching. In recent times there has been a huge rise in the number of birdwatchers in America. According to a study, the number of birders in America rose from 12.82 million to 15.23 million in just one year span before the pandemic. Approximately 20%, which is considered to be high in any given market. The trend of bird watching is increasing at a great pace and is expected to continue in the upcoming time.
How is the Ornithology market striving in Europe?
Most of the Birdwatchers are from Europe
About 3 million worldwide excursions are made each year only for the purpose of bird viewing. The market for migratory bird tourism is expanding quickly, with Europe accounting for the majority of that growth. At least 20% of travelers from Europe are drawn to wildlife tourism and enjoy bird watching. The majority of Europeans are well known for their love of bird watching. 37% of all European travel providers offer birdwatching tours for amateur birdwatchers. Despite the fact that the market for birdwatching is growing, the majority of tour operators in Europe classify it as a subset of wildlife tourism. The majority of tour companies consider birding to be a unique hobby rather than offering excursions, particularly for it. Birdwatching excursions are frequently provided by European travel operators who take part in wildlife tours
What are the efforts taken by china to boom Ornithology Tourism?
China is taking efforts to protect its environment
For the benefit of improving cultural tourist projects along the Yellow River, local governments uphold the incorporation of environmental protection, cultural heritage preservation, and premium development. Due to the city's ongoing efforts to restore the biological environment, the Yellow River Delta National Wildlife Refuge has recently come to serve as an important stopover location for migratory birds throughout the winter. There are now 371 kinds of birds living in the wetlands, up from 187 species in 1992, and there are an estimated 3 to 4 million birds overall, which draws a lot of tourists. I'm enthralled. The oriental white stork, a rare migratory bird, now has the greatest nesting population anywhere in the world in Dongying.
What is the scope of India's Ornithology Tourism?
Ornithology tourism is growing in India
The staggeringly enormous and diverse geography of India, as well as its favorable climate, make it a major stopover point for migrating birds. Its territory is inhabited by several different migratory birds. The best period for migratory birds to fly from cold to warm areas is during the winter. In the winter, many birds travel to India. Birds from Europe and Africa travel to India. Local immigrants also relocate from the north to the south of the nation. Then there are the highland migrants who travel throughout India from the high mountain regions to the lower plains. Due to growing interest among tourists in bird viewing, numerous tour operators have begun offering packaged trips that follow the migration routes of these migratory species, making India an up-and-coming tourist destination for migratory bird tourism.
Ornithology Tourism Market Key Players
India Bird Watching: Specializes in birdwatching tours across India's top birding hotspots.
Junglelore Pvt Ltd: Offers eco-friendly birdwatching and wildlife tours throughout India.
Rockjumper Birding Tours: Provides global birdwatching tours, focusing on rare and endemic species.
National Geographic Partners: Renowned for high-quality documentaries and guided birdwatching expeditions.
Travel Tour World: A prominent tour operator catering to nature tourism, including birdwatching.
Shikhar Travels: Known for its customized birdwatching packages across India's diverse habitats.
Victor Emanuel Nature Tours: A leading tour operator with global birdwatching destinations, emphasizing sustainability.
Toehold Travel: Offers photography-focused birdwatching tours in prime birding locations.
Himalaya Birding: Specializes in birdwatching tours in the Himalayan regions, targeting unique high-altitude species.
Nature Trip: Provides guided birdwatching experiences with local experts.
Tropical Birding: Offers eco-tourism and birdwatching tours in tropical regions worldwide.
Ornithology Tourism Market - Key Segments
By Tourist Type:
Domestic Tourist
International Tourist
By Tour Type:
Independent Traveler
Tour Group
Package Traveller
By Age Group:
15-25 Years
26-35 Years
36-45 Years
46-55 Years
56-65 Years
66-75 Years
More Than 75 Years
By Booking Channel:
Phone Booking
Online Booking
In Person Booking
By Region:
North America
Latin America
Western Europe
Eastern Europe
South Asia and Pacific
East Asia
The Middle East and Africa
Author by
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management across verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client's requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting' at the ET Inspiring Leaders Awards 2022.
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