Aurora Womenswear launches with a mission to redefine loungewear by offering women elevated, sustainable pieces that blend chic design with unmatched comfort.
LOS ANGELES, CA / ACCESSWIRE / December 16, 2024 / Aurora Womenswear, a new fashion brand redefining comfort and style, launches today with a mission to provide women with flattering, elevated loungewear that seamlessly blends fashion, functionality, and sustainability.
Created by Julia Hamilton, a former buyer and planner for luxury and streetwear brands such as Elyse Walker, A.L.C., and Stüssy, Aurora Womenswear is the answer to the oversized, unflattering, and overly branded options dominating the market. This collection is designed for women who want to feel confident and chic without sacrificing comfort, whether they're running errands, working from home, or catching a flight.
"Aurora is for the woman who wants to feel the relief of comfort and the confidence of a polished look," says Hamilton. "Our pieces are thoughtfully crafted to highlight the female form while delivering all-day coziness. Women shouldn't have to compromise between feeling good and looking good."
Aurora Womenswear emphasizes sustainability and quality. With packaging composed entirely of recycled materials, each piece is made in the USA using 100% organic cotton, marking Aurora as one of the highest quality loungewear options found on the market.
The debut collection features:
Slim-Fit Joggers with a cinched waist for a tailored, flattering fit.
Cropped Hoodies designed to pair perfectly with high-waisted bottoms.
Wide-Leg Sweatpants for a relaxed yet elevated look.
Crewneck Sweatshirts featuring a slim body and drop shoulders for timeless style and ultimate comfort.
Hand-Poured Candles made from natural coconut soy wax, expanding your comfort into your home.
Aurora Womenswear's debut designs are available in sage green with white embroidery and cream white with black forest green embroidery.
Beyond its commitment to quality and design, Aurora is dedicated to empowering women. A portion of every purchase is donated to initiatives supporting female-focused causes, including the Downtown Women's Shelter in Los Angeles.
Aurora Womenswear's mission, "For the woman at home in the world," reflects its vision of building a community of women who prioritize comfort, confidence, and empowerment.
Aurora Womenswear is now available online at www.wearingaurora.com and on Instagram at @wearingaurora.
About Julia Hamilton
Julia Hamilton is the founder of Aurora Womenswear, a Los Angeles-based brand that combines comfort, style, and sustainability. A graduate of NYU with a bachelor's in business, Julia has a decade of experience as a buyer and planner for top brands like Elyse Walker, A.L.C., Stüssy, and FabFitFun. Currently pursuing her MBA at UCLA Anderson, she leverages her business expertise and fashion background to redefine loungewear. Aurora Womenswear reflects her passion for creating elevated, flattering pieces made in the USA with 100% organic cotton. Committed to empowering women, Julia ensures a portion of Aurora's proceeds supports female-focused causes like the Downtown Women's Shelter in Los Angeles. Her vision is to build a lifestyle brand that embodies confidence, comfort, and community.
MEDIA CONTACT:
Kayley Hamilton, UPLVL Agency
kayley@uplvlagency.com
SOURCE: Aurora Womenswear
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