Next-Generation Tools to Streamline Bookings and Maximize Customer Satisfaction
DENVER, CO / ACCESSWIRE / December 18, 2024 / In an industry-first, Switchfly, a leader in travel booking technology, is harnessing the power of Generative AI (GenAI) to offer "Neighborhood Insights." Switchfly found that users would explore their options on the platform, leave to research hotel locations, and then return to book. Neighborhood Insights streamlines the process for customers to make more informed choices about where to stay.
The feature offers travelers guidance on the most popular neighborhoods and hotels, covering over 90% of Switchfly's annual bookings. Plans are to extend it to all destinations by the yearend. "Generative AI at Switchfly is revolutionizing hotel discovery and selection," said Ravneet Ghuman, Head of Data Science and Machine Learning. "With Neighborhood Insights and other AI advancements, we're helping travelers find what they need quickly, enhancing user experience and conversion rates." Switchfly found that the introduction of Neighborhood Insights led to a 4.0% increase in users searching after viewing destination pages and a 1.61% rise in conversion.
Switchfly's use of GenAI continues beyond booking tools. The company is actively testing tools designed to streamline the customer service process. Switchfly anticipates further GenAI-powered enhancements shortly, including a new free-form search capability. These innovations mark Switchfly's commitment and passion to enhancing the user experience, simplifying the booking journey through technology, and making it easier for people to plan for their most memorable moments.
About Switchfly
Travel connects the world, uniting customers with brands, employees with workplaces, and cultures with each other. Switchfly connects all the disparate partners - from flights and hotels to car rentals, traveler support, and customer loyalty - into one seamless experience. Switchfly's travel loyalty and e-commerce platform enables the world's best airlines, financial services, hotels, and employee rewards and recognition vendors to drive incremental revenues, maximize conversion rates, and increase consumer engagement through relevant, personalized experiences for their customers. For more information, please visit www.Switchfly.com.
Contact: James Houchin at media@switchfly.com
SOURCE: Switchfly
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