NEW YORK CITY, NY / ACCESS Newswire / September 12, 2025 / CarticeNYC, a Bronx-based jewelry brand founded in 2022, has announced reaching 100,000 customers served, representing a 300% growth in customer base over the past 12 months. This milestone positions the company as a significant disruptor in the affordable luxury jewelry market, coinciding with expansion into new product lines and increased presence across multiple social media platforms.

The achievement comes as the global jewelry market continues to evolve, with industry analysts noting increased demand for accessible luxury options. According to recent market research from Bain & Company, consumers are increasingly seeking premium aesthetics without traditional luxury price points.

Customer Impact Drives Growth Trajectory

CarticeNYC customers report significant changes in professional and social interactions after wearing the brand's pieces. The company's focus on delivering premium "iced out" jewelry at accessible price points has resonated with urban consumers who previously faced a choice between expensive luxury items and lower-quality alternatives.

"We saw a gap in the market that traditional solutions weren't addressing," said a company spokesperson. "Our goal is to fundamentally change how the jewelry industry approaches accessible luxury while allowing customers to build wealth instead of breaking their budgets."

The brand's approach centers on using advanced materials like moissanite stones that pass diamond testers while delivering comparable visual impact to pieces costing significantly more. This strategy addresses what industry research identifies as a growing consumer preference for value-driven luxury purchases.

Market Position and Industry Context

The announcement reflects broader shifts in the jewelry industry, where traditional luxury pricing models face increasing scrutiny from value-conscious consumers. CarticeNYC's growth trajectory aligns with market data showing increased demand for premium alternatives to traditional luxury jewelry.

Industry analysis from Grand View Research indicates that the costume jewelry market, which includes premium alternatives, is expected to reach significant growth milestones by 2030. This trend supports CarticeNYC's positioning as consumers seek quality craftsmanship without luxury markup.

The company's cultural authenticity, rooted in Bronx hip-hop culture, differentiates it from competitors in the accessible luxury space. This positioning has helped the brand build trust in a market historically skeptical of affordable alternatives to expensive jewelry.

Strategic Expansion and Future Outlook

CarticeNYC's milestone coincides with strategic expansion across Facebook, Instagram, TikTok, and YouTube platforms, reflecting the brand's commitment to reaching its target demographic through culturally relevant channels. The company reports that social media presence has contributed significantly to customer acquisition and community building.

The brand's growth strategy focuses on expanding product lines while maintaining its core mission of democratizing luxury jewelry. Future plans include developing additional accessories that align with the brand's philosophy of delivering premium aesthetics at accessible price points.

About CarticeNYC

Founded in 2022 in the Bronx, New York, CarticeNYC creates premium jewelry pieces designed to deliver luxury aesthetics without traditional luxury pricing. The brand serves customers who value both style and financial responsibility, offering lifetime warranties on their products.

Media details for Press Release -

Name: Ricky Cartice
Contact Email: info@carticenyc.com
Company Website: carticenyc.com
Location: New York, USA

SORUCE: Ricky Cartice