Fonos Sees Monthly Active Users Increase to 6X with CleverTap's Personalized Engagement

Fonos sought to streamline its marketing efforts through advanced automation and enable highly personalized engagement with its busy users. After a thorough evaluation, Fonos chose CleverTap for its real-time RFM (recency, frequency, and monetary) segmentation capabilities, which underpin omnichannel lifecycle marketing and automated, personalized communication.

Since implementing CleverTap’s all-in-one engagement platform, Fonos has witnessed the following impact:

• 25% higher month-on-month growth rate in MAU (monthly active users)
• 20% email open rates, which is higher than industry benchmarks
• 10% open rate for in-app messages

Nguyen Hong Nhung, Head of Growth Marketing at Fonos, said, "Our goal has always been to act as a ‘daily companion’ for our users, and CleverTap’s robust platform empowers us to engage users contextually in real-time. The advanced analytics and seamless integration provided by CleverTap has transformed our customer engagement strategies. We are confident that this partnership will help us achieve our growth plans, scale our business, and enhance the overall customer experience."

Sidharth Pisharoti, Chief Revenue Officer at CleverTap, said, "In today's fast-paced digital world, audio formats have surged in popularity, providing a convenient and immersive experience for users. This trend is particularly pronounced in Vietnam, which boasts the highest yearly podcast listenership in Southeast Asia, with about 70% of the internet population tuning in. Our partnership with Fonos is particularly exciting given the company's accelerated growth since its inception and the booming audio space. By leveraging our advanced segmentation and real-time analytics, Fonos has been delivering tailored experiences that meet the unique needs of its diverse audience, fostering greater loyalty and driving sustainable growth. WithCleverTap, Fonos witnessed a five-fold increase in the absolute number of monthly active users over six months. We look forward to continuing this journey together, empowering Fonos to become the daily companion for millions of users."

For more information read the customer story here.

About Fonos

Fonos, a Vietnamese audio content start-up, is one of the prominent players in this exciting landscape, with an accelerated growth momentum since 2020. With subscription services covering 1500 pieces of original content, 200+ podcast channels, and 1200+ copyrighted audiobooks, it is the #1 audiobook app on both Apple AppStore and Google Play Store in Vietnam. For more Information visit: https://fonos.vn/

LinkedIn: https://www.linkedin.com/company/fonosvn

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.

For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap

Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com 

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co