Flow Beverage Corp. Announces Appointment of Ann Tracy to Board of Directors, Receives B Corporation “Best for the World” Designation

Flow Beverage Corp. (TSX:FLOW) (“Flow” or the “Company”) is pleased to announce that Ann Tracy, Chief Sustainability Officer (“CSO”) of Colgate-Palmolive, has been appointed to Flow’s Board of Directors (“Board”). Ms. Tracy joins Board members Nicholas Reichenbach, Marc Caira, Patrick Bousquet-Chavanne, Lori O’Neill and Joe Jackman. More information about Flow’s Board can be found on its Investor Relations website HERE.

Mr. Reichenbach stated, “Ann Tracy’s appointment today adds another seasoned executive with a wealth of environmental, social, and governance (“ESG”) expertise to Flow’s Board, and I’m confident that Ann can help Flow’s ESG performance scale in line with its growth over the coming years.”

Ms. Tracy said, “Flow is a dynamic and innovative company that aims to support the health and wellness of its customers with sustainable products made with sustainable business practices. I’m excited to have the opportunity to lend my 30 years of experience in sustainable consumer goods, manufacturing, and supply chain management to the Board and its esteemed members’ collective wisdom, and help Flow continue to excel as an ESG-driven brand.”

Further enhancing Flow’s sustainability profile, on July 14, 2021, B Corporation (“B Corp”) designated Flow as a “Best for the World” B Corp certified company for scoring among the top 5% in the Community impact area. Flow was first certified as a B Corp in 2017 and successfully completed its recertification in May 2021, earning a best-in-class 126.5 points.

Flow CEO, Maurizio Patarnello, stated, “We are committed to sustainability excellence, and being recognized as ‘Best for the World’ by B Corp is a great honor that strengthens our resolve to be a leading force for positive change in our industry.”

Flow also recently signed on with the NASDAQ “One Report” platform to build its environmental management system and generate comprehensive ESG reports in accordance with the most common ESG reporting frameworks such as GRI and SASB and anticipates issuing its first such reports in the coming months.

About Flow

Flow is a premium alkaline spring water company with a diversified line of health and wellness-oriented beverage products sold online and at retailers throughout North America. Flow's premium alkaline spring water is offered in original unflavored and a range of award-winning organic flavors, in sizes ranging from 330-ml to 1-liter.

Due to its unique artesian spring sources, Flow products contain naturally occurring electrolytes and essential minerals, and its original and flavored water products have an alkaline pH. As part of its ongoing innovation into functional "better-for-you" beverages, Flow recently introduced a new line of collagen-infused waters with natural flavors.

Founded in 2014 by serial, mission-driven entrepreneur Nicholas Reichenbach, Flow is highly dedicated to sustainability and is a B-Corp Certified company with a purpose to "bring wellness to the world through the positive power of water." Flow set out to be a sustainable brand, packaging its products in up to 75% renewable-resource-based Tetra Pak™ cartons utilizing sustainable operations.

Flow beverage products are available online at flowhydration.com, and are sold at over 20,000 stores across the United States and Canada, including Target, Walmart, Costco, Whole Foods Market, Loblaws, Sobeys, Metro, Shoppers Drug Mart, CVS Pharmacy, Farm Boy, Sprouts Farmers Market, Safeway, Wegmans, Harris Teeter, Sam's Club, Giant Eagle, Bristol Farms, Raley's, Vitamin Shoppe, and Duane Reade, among others.

Follow Flow on social media: Instagram (https://www.instagram.com/flow/); Twitter (https://twitter.com/FlowHydration); and Facebook (facebook.com/FlowHydration).

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavourable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

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