Alkaline88® Adds 1-Liter to Approximately 6,000 Stores of Discount Retail Giant

The Summer Pickup Is a Significant Boost to the Brand’s National Retail Footprint

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, announced today that over 6,000 stores of a Fortune 200 national discount retailer will carry the Alkaline88^® 1-liter this summer. This significantly increases total nationwide distribution points for the Alkaline88^® brand within the Specialty Retail channel.

“Alkaline88^® continues to earn shelf space in leading retailers across the country,” says Frank Lazaran, President and CEO of The Alkaline Water Company. “This summer, a national discount retail giant is adding the Alkaline88 1-liter to over 6,000 stores in one of their two popular dollar-friendly chains. The on-the-go, single-serve 1-liter is a perfect product to introduce customers to Deliciously Smooth™ Alkaline88 during the hot summer months.

“We’re already one of the fastest-growing top-ten brands in the value-added water category and adding 6,000 more stores to our retail footprint presents a tremendous opportunity to boost our national brand presence, drive new sales, and attract new Alkaline88 drinkers. This rollout also represents significant progress toward our goal of entering over 10,000 new stores this year. Since the start of Fiscal Year 2023, we’ve added over 8,400 new stores. In addition, we’ve added new SKUs in over 14,000 existing retail clients this year. We plan to share news of other new clients and SKU expansions over the coming months.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88^® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that adding 6,000 more stores to the Company’s retail footprint presents a tremendous opportunity to boost the Company’s national brand presence, drive new sales, and attract new Alkaline88 drinkers; and the Company’s goal of entering over 10,000 new stores this year.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

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"...adding 6,000 more stores to our retail footprint presents a tremendous opportunity to boost our national brand presence, drive new sales, and attract new Alkaline88 drinkers."