True Religion Expands Retail Store Footprint

Four New Stores Open in Dallas, New York City, San Antonio, and Chicago

True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the expansion of its retail stores with four new locations in centers which have proven to draw demand from True Religion customers. These new stores bring the brand’s total number of physical retail locations to 51 in the United States.

“Our retail expansion strategy has always been built around our consumers,” said Michael Buckley, Chief Executive Officer, True Religion. “While we are very selective about where to open new stores, we’ve seen quite a bit of new demand on truereligion.com from shoppers in these markets. We know our customers in Brooklyn, San Antonio, Katy, and Orland Park will enjoy the physical shopping experience we have created for them as much as they enjoy the online experience.”

True Religion’s recently announced holiday campaign, “Where Holiday Wishes Come True,” starring Megan Thee Stallion and Hunxho, will feature prominently in all stores , including these newly opened doors. The holiday theme is a play on the brand’s name as well as the universal tradition of holiday wish-making. The holiday collection includes edgy drops throughout the season for both men and women which incorporates embellished logo details, contrasting double-stitch effects, studs, shine, and distressed graphics.

The store locations and opening dates include:

• Katy Mills in Katy, TX opened on May 30, 2024
• North Star Mall in San Antonio, TX opens on November 8, 2024
• Kings Plaza in Brooklyn, NY opens on November 15, 2024
• Orland Square in Orland Park, IL opens on November 22, 2024

About True Religion

In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists globally to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans focuses on producing high quality premium denim and sportswear for men, women, and kids.

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