Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA

WNBA Joins Franklin’s Growing Portfolio of Women’s Sports Partners; Supporting Empowerment, Gender Equality and Inclusivity Across the Sports World

Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a goal that Franklin and the WNBA are distinctly aligned on.

“We are excited to announce this multi-year agreement with the WNBA. We look forward to working with the league to introduce basketball to younger generations while showcasing our commitment to innovation, quality, and fun. We fully share the WNBA’s vision of engaging younger athletes and fans, and helping build interest and participation through active play,” said Adam Franklin, President of Franklin Sports.

Designed specifically with the league and its teams in mind, key products will include: Over the Door Hoop Sets; Toy Basketball Hoop Sets and Games; Foam, Plush and Toy Balls; Pickleball Paddles; Standings Trackers, and much more.

The WNBA is the most recent professional women’s sports league to join Franklin Sports’ growing roster of women’s sports properties, which includes the National Women’s Soccer League (NWSL), the Pro Volleyball Federation (PVF), USA Softball and numerous key softball, pickleball and volleyball individual partners.

For more information about Franklin Sports and its partnership along with its dedicated WNBA products, visit www.franklinsports.com. An image can be found here, photo credit: Franklin Sports.

About Franklin Sports

Founded by Irving Franklin in 1946, Franklin Sports is a Stoughton, Massachusetts-based sporting goods brand that manufactures and sells over 10,000 products across many different categories. Franklin Sports is proud of its partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, USA Pickleball, the Pro Volleyball Federation and many others. Franklin is a multigenerational, family-owned business with a rich history and trusted reputation as a quality sporting goods brand – from recreational sports all the way up to the professional level. At Franklin Sports, the team believes that sports make life better. For more information on Franklin Sports, please visit www.franklinsports.com or follow Franklin on Instagram @franklinsports, @franklinsportseqp, and @franklinpickleball, Facebook, and Twitter @franklinsports.

About the WNBA

Tipping off its 29th season in 2025, the WNBA celebrates and elevates the game of basketball and the culture around it. The league was ranked by Morning Consult as the fastest-growing brand in 2024, setting records for engagement on social and digital platforms, attendance, merchandise sales and unique viewers across its television partners. The WNBA’s commitment to diversity, equity and inclusion and social responsibility is supported by the first-of-its-kind WNBA Changemakers Collective, a group of purpose-driven companies that have partnered with the WNBA to enhance the player experience and help drive the league’s business transformation.

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