VideoAmp Leads the Industry to Mass Adoption of Advanced Currencies; Closes 2024 with $3 Billion in Currency Transactions and Complete JIC Certification

To meet the increasing market needs for advanced currencies, VideoAmp has further strengthened its big data and technology engine, VALID^TM and expanded measurement capabilities

VideoAmp, a leading tech-first media measurement company transforming advertising, today announces it is forecast to guarantee $3 billion in currency by the close of 2024, marking over 880% YoY growth. In parallel, the Company has been deemed by the U.S. Joint Industry Committee (JIC) as ready for transaction in the category of Personified Demos for its Currency of Record for 2024-2025. A significant milestone, this comes off the heels of VideoAmp’s JIC certification as a national currency, a recognition received earlier this year.

As more dollars are transacted on VideoAmp across the publisher ecosystem, including Paramount who has been using VideoAmp as their primary currency provider since October 1, the company further strengthened its big data and tech engine, VALID^TM (VideoAmp Linked Identity & Data). Today, VALID^TM enables high-quality and higher fidelity cross-platform measurement across the industry.

Specifically, VideoAmp:

• Enhanced their proprietary Commingled ID Graph to integrate five total providers, adding TransUnion and Blockgraph to the existing suite which includes Experian, Verisk Marketing Solutions, and others. This allows VideoAmp to stitch together a more complete view of audiences and outcomes across platforms.
• Expanded measurement capabilities to include syndication, overnights, and expanded integration with Mediaocean and a first-of-its-kind sports and out of home measurement solution based on big data. VideoAmp will be scaling these product offerings in 2025 in order to provide a more comprehensive view of audience viewership.
• Introduced “Powered by VideoAmp^TM”, an industry-first measurement, planning and optimization toolkit comprising a suite of APIs and intuitive dashboards that can be directly integrated into agencies’, brands’, and publishers’ tech infrastructure. VideoAmp is currently powering Paramount Vantage and Warner Bros. Discovery’s Olli. VideoAmp advanced currency is also available to advertisers via NBCUniversal’s One Platform Total Audience.
• Became the first media measurement company to leverage data intelligence company Truthset to independently validate the accuracy of its Commingled ID Graph; instilling confidence in the Company’s identity graph as a source of truth for cross-platform measurement, optimization and digital verification.

VALID^TM links VideoAmp’s robust TV viewership data spanning 40M households and 65M devices with its Commingled Identity Graph and patented Clean Room technology to offer a more precise representation of audiences across linear TV and digital screens in a privacy-first world.

“Changing consumer privacy laws and increasing audience fragmentation continue to make it challenging to get a holistic view of audiences and outcomes across screens,” said Josh Hudgins, Chief Product Officer, VideoAmp. “This is why it has been our number one mission to build technologies that connect disparate datasets in a privacy-first way that give advertisers a more complete picture of how their campaigns are performing and driving business outcomes.”

A milestone year for VideoAmp, the Company has seen incredible adoption for its measurement and currency solutions with 98% coverage of the TV publisher ecosystem and adoption across 50+ agencies, all major HoldCo’s and 1,000+ advertisers. Industry constituents—including, but not limited to A+E Networks (A&E, Lifetime, The HISTORY Channel), AMG, IPG Mediabrands, NBCUniversal, OMG, Paramount, RPA, TelevisaUnivision and Warner Bros. Discovery — are leveraging VideoAmp for currency and measurement solutions, offering their clients more precise and efficient ways to reach their audiences across platforms.

“This is just the beginning,” added Hudgins. “We anticipate 2025 to be a watershed moment for the media industry, with VideoAmp leading the charge. Advanced currency is here, and it’s here to stay.”

About VideoAmp

VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.

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