Brooklyn Brewery Launches Brooklyn Pilsner in New Format, Celebrates with Run The Jewels Through the "Summer of Music" Partnership

Craft beer innovator Brooklyn Brewery is excited to announce the expanded packaging of its strikingly refreshing Brooklyn Pilsner, with new 6-packs of 12 oz bottles hitting shelves for the first time starting this summer. To celebrate, the brewery is once again teaming up with Run The Jewels, the prolific duo of Killer Mike and EL-P for a "Summer of Music" partnership, offering participants a chance to win an incredible VIP experience, including tickets, meet & greet, signed merch, and more at a future Run The Jewels concert of the winner’s choosing.

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Brooklyn Brewery and Run the Jewels team up for "Summer of Music" Partnership (Photo: Business Wire)

This continued collaboration between Brooklyn Brewery and Run The Jewels unites great beer with great music, and is inspired by the bright Brooklyn Pilsner—the perfect brewed accompaniment for any live music experience. Brooklyn Pilsner, a crisp, bright golden lager inspired by early 20th-century American and northern German pilsners, is now available in new, convenient 6-packs of 12 oz bottles, as well as on draft and in cans. Designed to be savored from the concert opener to the afterparty, this pilsner combines clean malts and bright hops to deliver a refreshing finish, making it ideal for all summer adventures and music festivities.

Together, Brooklyn Brewery and Run The Jewels are excited to offer fans a series of exciting prizes, including the following:

• One Grand Prize winner will receive the ultimate VIP experience, including:
  • Tickets to a Run The Jewels show during their next tour in 2025
  • Round-trip travel for two and hotel stay courtesy of Brooklyn Brewery
  • Exclusive signed merchandise
  • A personal meet and greet with Killer Mike and El-P
• 50 Runner-ups will receive:
  • Run The Jewels and Brooklyn Brewery collaborative merch
  • $100 gift card towards concert tickets at their favorite venue

Brooklyn Brewery and Run The Jewels' collaborative efforts notably include their exclusive Double Pilsner named "36” Chain," launched to coincide with RTJ's landmark five-show run at Madison Square Garden in the summer of 2022. This limited-edition beer, crafted with fonio - an ancient West African grain known for its climate-resistance and unique flavor - sold out quickly. This year's partnership celebrates that harmonious blend of craft beer and music once again, with Brooklyn Pilsner at the forefront of the festivities.

U.S. residents aged 21 and older can enter the “Summer of Music” sweepstakes by visiting brooklynbrewery.com/summerofmusic from now until 9/2/2024. Winners will be selected and notified following the close of the sweepstakes. Complete details, including eligibility criteria, can be found in the Official Rules on the registration page.

For hi-res images of Brooklyn Pilsner, click here.

ABOUT BROOKLYN BREWERY:

Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents. Learn more at brooklynbrewery.com.

ABOUT RUN THE JEWELS:

Run The Jewels is the Grammy-nominated & Gold-certified powerhouse rap duo of El-P and Killer Mike, two of the most distinctive and celebrated names in rap music. Representing Brooklyn & Atlanta, they might have seemed like an unlikely pairing on paper when they teamed up in 2013, but the duo tapped into a creative synergy that subverted and pulverized all expectations. Across four classic albums Run the Jewels has cemented their musical alliance with a set of uncompromising, forward thinking hip-hop, garnering endless critical and fan accolades for their unique ability to straddle the worlds of pointed social commentary and raw, boisterous fun.

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