Trinity Investments Hires Rob Tanenbaum in Expansion of Strategic Operations Team

Follows recent leadership expansion in Europe and half a billion dollar investment from Partners Group

Trinity Investments (“Trinity”), a U.S.-based hospitality-focused real estate investor, announced today it has expanded its leadership with the addition of Rob Tanenbaum, Senior Vice President of Strategic Operations, based in Miami, Florida.

Rob joins Trinity with over 30 years of experience in hospitality, most recently serving as Managing Director and Head of North American Hotel Asset Management at Starwood Capital Group. Prior to Starwood, Rob served in senior asset management roles at two leading U.S. hotel REITS, Park Hotels & Resorts, Inc. and DiamondRock Hospitality Company. Rob launched and ran for nearly a decade his own independent consultancy, Madison Hotel Advisors, which specialized in optimizing value for hotel owners through strategic planning, revenue management and capital allocation. He is a graduate of The Pennsylvania State University.

Rob is responsible for overseeing the strategic operations of Trinity’s hotels on the East Coast of the United States. He will be joined in Miami by Brittney Lewin, Associate of Strategic Operations. In this region, Trinity owns marquee assets such as The Diplomat Beach Resort Hollywood, EAST Miami and the Grande Lakes Orlando Resort, JW Marriott & The Ritz-Carlton. Samantha Sugarman, Senior Vice President of Strategic Operations based in Los Angeles, will continue to oversee Trinity’s assets in the western half of the United States as well as in Mexico.

“Our asset management team has continued to excel and advance, taking on higher caliber and more complex hotel projects and repositionings,” said Greg Dickhens, Managing Partner of Trinity. “By bringing on elite talent, like Rob, with deep experience at some of the best companies in the business, we position ourselves and our assets at the forefront of the industry exactly when these properties need the strategy, foresight and execution our team has become known for.”

Trinity’s Strategic Operations Team is currently working on over $300 million worth of large-scale transformations across its portfolio of hotels and resorts. Among them, in 2024, the firm is set to complete renovations at properties including the Omni San Diego Hotel, W Hollywood, Hyatt Regency Greenwich, the Ritz-Carlton Dallas, Las Colinas, and the conversion of Hyatt Regency Indian Wells Resort & Spa to Grand Hyatt Indian Wells. In addition, the firm recently commenced the comprehensive renovation and repositioning of The Diplomat Beach Resort Hollywood.

Today’s news follows Trinity’s recent announcement of several new hires in its London office, which opened in July 2023. In April 2024, Partners Group acquired a minority stake in Trinity with an initial target of $500 million and opportunity to commit further capital to Trinity's North American, European and special situations platforms.

About Trinity Investments

Trinity is a vertically integrated real estate investment firm specializing in hotels and resorts with a focus on value-add opportunities in world-class markets. Trinity has offices in Honolulu, Los Angeles, and London. As of July 2024, Trinity has invested more than US $9.8 billion in the United States, Mexico, Europe, and Japan by leveraging its deep institutional knowledge and longstanding local relationships. For additional information, please visit Trinity’s website at www.trinityinvestments.com. For updates on Trinity’s investment activity, follow Trinity on LinkedIn.

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