88% of U.S. Parents of Gen Alpha & Gen Z Students Say AI Will Be Crucial to Their Child's Future Success

But New Survey From Samsung Solve for Tomorrow Reveals

Urgent Need to Address Looming AI Knowledge Gap in Schools

A new Morning Consult survey commissioned by Samsung Solve for Tomorrow – the leading STEM education program empowering public school students to harness technology for good – reveals that parents of Gen Alpha and Gen Z students are optimistic about the potential of artificial intelligence (AI) to enhance various aspects of education. According to the national Samsung Solve for Tomorrow AI survey, an overwhelming 88% of parents believe that knowledge of AI will be crucial in their child's future education and career. However, despite this belief, 81% of parents either don’t believe or are not sure that AI is even part of their children’s curriculum. That disparity highlights a pressing need to raise awareness of and increase parental involvement in AI discussions, and advance the implementation of AI in American primary and secondary education.

“Our survey underscores the importance of narrowing the AI gap in education by equipping students, educators, and parents with the knowledge and tools they need to navigate the impact of this transformative technology,” said Ann Woo, Head of Corporate Citizenship for Samsung North America.

This new survey by Samsung Solve for Tomorrow was sparked by the increasing use of AI in the innovative community solutions submitted by school teams to our annual public school STEM competition. To gain a deeper understanding of how this emerging technology is being taught and utilized in education, the survey, titled “Future-Proofing Education: How AI is Shaping Learning for Gen Alpha & Gen Z,” polled over 1,000 U.S. parents of Gen Alpha and Gen Z students. It provides insights into their children's current use of AI in school curricula, as well as their perceived benefits and concerns about AI. The findings point to an urgent need to ramp up student education and teacher professional development to better prepare students for future success.

Key Findings:

• Emphasizing the Importance of AI Knowledge: Beyond the core finding that 88% of Gen Alpha and Gen Z parents see AI knowledge as essential for children’s education and eventual careers, 89% believe that it is vital for the next generation to play an active role in shaping the development and use of AI. And 84% consider it important or very important to offer teachers extra training on how to incorporate AI into the classroom.
• Tapping into AI's Potential in Education: A significant majority of parents (69%) are optimistic that AI has the potential to significantly advance education and learning. Seventy-six percent see AI's greatest opportunity in education as assisting with content creation. Other notable applications include answering students' questions (72%), simulating real-world scenarios (70%), and offering personalized learning experiences (67%).
• Enhancing Educational Experiences: Among the 19% of parents who report that AI is already being used in their child's curriculum (40% are unsure and 41% state AI is not being used), applications cited as significantly enhancing education are: AI-powered educational games or simulations (89%), content creation tools (88%), and chatbots or virtual assistants (83%).
• Growing Interest in AI Tools: Approximately 42% of Gen Alpha and Gen Z parents say their child is interested in specific AI tools, with Generative AI (62%), Robotics (49%), and Computer Vision (44%) leading the way.

Woo elaborated, “The responses indicate that perceptions of AI can vary based on parents’ familiarity with the technology, and in some cases, the type of community they are in. To prevent disparities in AI access and ensure the next generation can use AI responsibly and effectively, it's essential that all those involved in children's education are well-informed as AI becomes increasingly integrated into learning environments and STEM initiatives like Samsung Solve for Tomorrow.”

Balancing Optimism with Caution: Despite overwhelming optimism parents voiced about AI’s benefits, they are also aware of the challenges and potential downsides of AI integration in education. The survey indicates that 70% believe it’s essential to have guidelines for AI education. Ninety-two percent emphasize the importance of educating students about AI's potential negative impacts and 91% feel they should be fully informed about the use of AI in their child’s school.

Parents also expressed concerns about dependence on AI, including the potential for a lack of human interaction (56%), negative impacts on critical thinking skills (48%), and the risk of students using AI to cheat (48%). Additionally, 84% of parents believe it is important to prioritize teaching AI ethics and responsible use alongside technical skills.

Harnessing AI for Community Challenges: Samsung Solve for Tomorrow is an award-winning national competition that fosters innovation among U.S. public middle and high school students. Emphasizing problem-based learning (PBL), social impact entrepreneurship, and environmental sustainability, it challenges them to explore the transformative potential of STEM (Science, Technology, Engineering, and Mathematics) in addressing significant issues within their local communities. Since the competition's inception 15 years ago, students have increasingly harnessed emerging technologies like AI to develop innovative and empathetic solutions to pressing community challenges. In response, Samsung has ramped up its focus on student AI education and teacher development.

Three impressive AI-driven STEM solutions from the most recent 2023-2024 competition have garnered widespread attention, helping spread awareness of AI’s positive contributions in tackling real-world issues:

• Students in New York’s Stuyvesant High School created an app and cane that use AI and tactile feedback technology to enhance mobility and awareness for visually impaired individuals to navigate the streets with confidence.
• The student team from Colorado’s STEM School Highlands Ranch developed an AI-powered wildlife detection system to reduce the state's high rate of wildlife-related automobile collisions.
• Princeton High School students in New Jersey integrated generative AI into a plush robot designed to teach and preserve endangered Indigenous languages.

Samsung Solve for Tomorrow is committed to empowering students to harness technology for good, and this survey provides valuable insights into how AI can be a transformative force in education. To learn more about the 2024-2025 STEM competition, which is currently accepting entries through Thursday, October 24, 2024, please visit Samsung.com/solve.

About the “Future-Proofing Education: How AI is Shaping Learning for Gen Alpha & Gen Z” Survey

This research was conducted in July 2024 by Morning Consult on behalf of Samsung Electronics America to understand parents’ and guardians’ (Millennials, GenXers, and Baby Boomers) views on how Artificial Intelligence is impacting their children’s elementary, middle, high school, and post-secondary education. The survey is based on a nationally representative sample of 1,019 parents of Gen Alpha (born 2010 and later) and Gen Z (born 1997–2009) students from across the United States, with a margin of error of +/- 3%.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations. To learn more and to get involved, visit Samsung.com. For the latest news, visit news.samsung.com/us and follow @SamsungNewsUS. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240918642696/en/