ŌURA Unveils a Redesigned App, Cumulative Stress Insights, and a Blood Pressure Profile Study to Help Members Take Control of Their Health

ŌURA, maker of the world’s most trusted smart ring, today announced a major expansion of its preventive health ecosystem, introducing Cumulative Stress, a redesigned Oura App featuring improved Cycle Insights, and an investigational Blood Pressure Profile study in Oura Labs. These features join the company’s newly launched Health Panels, marking a pivotal evolution in ŌURA’s goal to help people live better, longer.

Drawing from peer-reviewed studies and continuous algorithm refinement and designed for everyday use, these new features build on more than a decade of validated research in sleep, stress, and cardiovascular physiology. This scientific foundation strengthens ŌURA’s leadership in personal health technology—elevating Oura Ring from a passive tracker to a trusted early-warning system that helps people take proactive steps toward long-term health.

“Health isn’t limited to what happens in the doctor’s office—it’s built through the choices we make every day,” said Tom Hale, chief executive officer at ŌURA. “Our latest innovations are designed to help Oura Members stay ahead of potential issues by understanding how subtle shifts in stress, biomarkers, and cardiovascular function can evolve over time. By translating quiet signals into clear, actionable insights, ŌURA empowers people to take a proactive, informed approach to their wellbeing.”

App Redesign and Improved Cycle Insights: Offering a more intuitive and intelligent experience

The redesigned Oura App introduces a modern visual language and deeper personalization that bring each member’s health story to life. The updated interface builds on ŌURA’s trusted foundation while introducing smoother navigation, intelligent curation, and an elevated visual experience across key sections:

• Today empowers members to make more informed daily decisions. This tab focuses on “One Big Thing,” bringing forward the most relevant scores, insights and Discoveries giving members a clear snapshot throughout their day.
• The transformed My Health tab gives members a clearer view of their long-term wellbeing, with a new visualization of strengths, trends, and areas of opportunity for proactive care. In the My Health tab, a new Habits and Routines section helps you connect daily behaviors to measurable health metrics, helping members become more aware of their daily and longer-term behaviors so they can take action before issues arise.
• Vitals provides at-a-glance views of core health pillars—like sleep, stress, and cardiovascular trends—anchored in each member’s personalized baselines. Members can quickly switch between daily, weekly, monthly and yearly views of their core metrics. The new design system changes color depending on your biometrics, providing a quick visual cue to signal how you’re doing each day.

These enhancements underscore ŌURA’s commitment to delivering a product experience that is meaningful, personalized, and effective. As part of this commitment, ŌURA continues to advance its use of AI to transform personal health management—most recently through updates to Oura Advisor, the company’s AI-powered health companion.

ŌURA is broadening the scope of data and insights that Oura Advisor can interpret, making it easier for members to connect the dots when it comes to their health trends. With its latest update, the feature now better integrates data from across the app, including sleep trends, activity changes, as well as dietary insights with Meals.

With this redesign comes a series of improvements to Cycle Insights to support more informed decision making around long-term reproductive health. Cycle Insights will expand from a one-month to 12-month view of period and fertile window predictions for onboarded Oura Members. Additionally, instead of waiting 60 nights, Oura Members will now receive personalized cycle phase and prediction data from a single night of sleep data.

Cumulative Stress: Understanding the Hidden Toll

ŌURA is expanding its stress insights with the introduction of Cumulative Stress, a new feature designed to help members understand how their bodies accumulate and respond to chronic stress over time.

Unlike estimated or aggregated stress scores, Cumulative Stress provides an objective physiological signal, measured from the past month of data and updated weekly. Developed from real-world physiology and validated against standardized measures like the Perceived Stress Scale and the Copenhagen Burnout Inventory, the feature draws from five key contributors—Sleep continuity, Heart stress-response, Sleep micromotions, Temperature regulation, and Activity impact—to reveal how the body manages and recovers from sustained stress. These insights highlight the often “hidden toll” of unmanaged strain before it manifests as fatigue, burnout, or illness.

Launching alongside Cumulative Stress is a new Stress Management view, which brings together Daytime Stress, Resilience, and Cumulative Stress in one cohesive dashboard. This integrated view offers members a complete picture of their body’s short- and long-term stress patterns, making it easier to identify trends, recover effectively, and maintain balance over time.

Members can advance cardiovascular science with a new Blood Pressure Profile Study

ŌURA is introducing a new Blood Pressure Profile study to develop a future feature in support of the company’s broader focus on cardiovascular health. Hypertension is one of the most common and dangerous health conditions, affecting more than one billion adults worldwide—nearly half of whom are unaware they have it. This study will explore how ŌURA can identify early signs of hypertension by passively tracking key signals in the background—offering members a simple, seamless way to uncover hidden risks before they become serious.

ŌURA is engaged with the FDA and developing new blood pressure features aligned with our shared view of safe and effective innovation. ŌURA has received approval from the Institutional Review Board (IRB) for a study to validate and define the feature in Oura Labs. Participating Oura Members will be notified of their current likelihood of hypertension by combining Oura Ring data with a short check-in questionnaire on family history, medication, and lifestyle habits. Participants will receive an assessment — No signs, Moderate signs, or Major signs — and those with strong signs will be encouraged to seek professional medical care, providing an opportunity to get help sooner and avoid more costly healthcare costs down the line. The algorithm will also track changes over time, prompting periodic reviews throughout the study.

By integrating continuous Oura Ring data with research-grade measurements, this study aims to uncover how subtle physiological shifts can indicate chronic elevated blood pressure risk. It represents one of ŌURA’s most ambitious preventive health initiatives to date in terms of the scale of data and updates to the algorithm, reinforcing Oura Labs’ mission to bridge the gap between consumer wearables and clinical research.

Today’s announcement builds on ŌURA’s recently introduced Health Panels, expanding the company’s commitment to proactive, clinically relevant insights. Together, these capabilities lay the foundation for ŌURA’s vision of preventive health, helping members identify hidden risks early, take informed action, and bridge the gap between wellness and clinical care.

“At ŌURA, our goal is to make preventive health accessible and actionable for everyone,” said Dr. Ricky Bloomfield, chief medical officer at ŌURA. “By combining rigorous research with continuous, real-world data, we can identify early patterns that often go unnoticed in traditional healthcare settings. The Blood Pressure Profile study and Cumulative Stress feature mark an important step forward in translating science into everyday guidance—helping people recognize how small physiological changes today can influence long-term health outcomes.”

Availability

• Oura App redesign, expanded Cycle Insights and Cumulative Stress are available globally in the coming weeks. Available on both iOS and Android, this launch brings together a unified, elevated experience to members around the world. Following significant investment in the Android platform and expansion of the Android development team, the enhanced app delivers a seamless, refined interface and enhanced parity across devices.
• Oura App is available in 12 languages: Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Norwegian, Spanish, and Swedish.
• Health Panels ($99 USD) are HSA- and FSA-eligible and will roll out starting on October 21, 2025, to Oura Members (ages 18-64) based in the United States through the Oura App. Health Panels are not available in Arizona, Hawaii, New Jersey, New York, or Rhode Island due to state-level legal and regulatory restrictions.
• Blood Pressure Profile study will launch in Oura Labs to U.S. Members in the coming months.

Launching First Health Report

In addition to introducing new features that advance preventive health, ŌURA is releasing its inaugural health report, Advancing Human Health With ŌURA, a data-rich exploration of how continuous, personalized insights are transforming care delivery and preventive health. Designed for healthcare innovators, payers, researchers, and clinicians, the report highlights real-world impact across sleep, metabolic health, cardiovascular health, and women’s health. It details how ŌURA is bridging the gap between daily life and clinical care, from empowering individuals to better understand how daily habits influence long-term health, to helping care teams and payer partners explore how real-world data can inform engagement and preventive care. Advancing Human Health With ŌURA offers a framework for how digital health technologies can help payers, providers, and patients move from reactive treatment to proactive prevention and ultimately, healthier lives. For more information, check out: ouraring.com/advancing-human-health-with-oura

About ŌURA:

ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the leading smart ring that helps you live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, ŌURA supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring tracks 50+ health metrics continuously, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1000+ ecosystem partners across wellness and medicine, ŌURA is advancing the future of preventative health.

Founded in Finland in 2013, ŌURA has E.U. headquarters in Oulu and U.S. headquarters in San Francisco. ŌURA was last valued at approximately $11B—making it the world’s most valuable standalone wearable company. Learn more at ouraring.com or connect with ŌURA on Instagram, LinkedIn, and TikTok.

Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.

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