Cointreau unveils “Make Your Eggnog A Margarita” campaign and limited-edition holiday kit, featuring a signed bottle by Aubrey Plaza and everything you need to shake up holiday Margaritas

Cointreau, the iconic orange liqueur and essential ingredient in The Original Margarita, is rewriting holiday traditions with the next iteration of its MargaRight campaign. This season, Cointreau and Aubrey Plaza are declaring what everyone already knows: eggnog is out, Margaritas are in. Together they’re inviting consumers to Make Your Eggnog A Margarita through a new holiday campaign spot and consumer promotion – reminding everyone that a Margarita made with Cointreau is always in season.

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Cointreau, the iconic orange liqueur and essential ingredient in The Original Margarita, and Aubrey Plaza shake up holiday traditions.

While often associated with the holidays, let’s face it: eggnog is a polarizing choice. According to a new study from Cointreau, more than 90% of consumers would drink a Margarita at holiday parties – significantly more than other popular cocktails, including eggnog. Considering the Margarita is the #1 cocktail in the U.S.¹, it’s clear that this iconic drink is perfect for every season.

Following on the viral success of the Any Tequila campaign launched this summer, Aubrey Plaza returns with her signature irreverence in this new holiday spot that encourages fans to ditch the ‘nog for something zesty and bright: a Margarita. The new ad spot starring Plaza premieres today across digital, social, and paid media. To watch the full video, CLICK HERE.

For celebrations this season, Aubrey Plaza has one piece of advice: “Move over, eggnog – Margaritas are crashing the holiday party this year,” said Plaza. “They’re easy to make, and a guaranteed crowd pleaser. I’m just saying… skip the ‘nog, and let’s make spirits bright with Margaritas made MargaRight – Cointreau, fresh lime juice and Any Tequila – literally any tequila you want.”

“The Margarita isn’t just a staple for summer, it is also the perfect choice for holiday toasts and winter celebrations,” said Nicolas Beckers, President and CEO at Rémy Cointreau Americas. “In the ‘Make Your Eggnog A Margarita’ campaign, we want to remind consumers that a Margarita is a timeless, convenient crowd-pleaser to serve guests this holiday season and all year long.”

Consumers can even join in for the holidays with the Make Your Eggnog A Margarita holiday kit from Cointreau. This limited-edition gift features the essentials to shake up The Original Margarita – including a decanter of Any Tequila signed by Aubrey Plaza – as well as many seasonal Margarita recipes you can serve for your guests throughout the holidays. A limited number of kits will be released throughout the season beginning today, exclusively on ReserveBar.com, while supplies last.

This holiday season, swap the ‘nog for something everyone loves: The Margarita. All it takes are three simple ingredients – Cointreau, tequila and fresh lime juice – to elevate every holiday gathering. To explore more Margarita flavor variations and seasonal recipes, visit Cointreau.com or @Cointreau_US.

The Original Margarita:

• Ingredients
  • 1 oz Cointreau
  • 2 oz blanco tequila
  • 1 oz fresh lime juice
• Directions
  • Rim your rocks glass with salt and combine all ingredients in a shaker with ice
  • Shake vigorously until well-chilled and strain into the glass filled with fresh ice
  • Garnish with a lime wheel and enjoy!

¹ Ideally Online Survey, Sept 2025; Base: n=2,146 Cocktail Drinkers

About Cointreau:

Iconic orange liqueur creator and cocktail pioneer, Maison Cointreau was founded in 1849 in Angers, France. The brand's heritage as a liquorist-distiller lives on today at the heart of more than 500 cocktails, including the original Margarita and Cosmopolitan. Cointreau liqueur's distinctive character is the result of the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, a task entrusted to Maison Cointreau’s Master Distiller. Unique and boasting exceptional organoleptic qualities, it's a staple for bartenders and at-home cocktail enthusiasts around the world. Visit www.cointreau.com and follow us on Instagram for more.

To learn more about Cointreau, visit www.cointreau.com or follow Cointreau on Instagram via @Cointreau_US or Facebook via @cointreauUS.

About Rémy Cointreau

Throughout the world, there are customers looking for exceptional experiences, customers for the diversity of terroirs rhymes with the variety of flavors. Their requirement is commensurate with our customers of our know-how, this know-how which we ensure the transmission, from generation to generation. The time that these customers devote to tasting our products is a tribute to all those who have mobilized to develop them. It is for these men that Rémy Cointreau, a French family group, protects its terroirs, cultivates the exception of multi-centenarian spirits and undertakes to preserve their eternal modernity. The Group's portfolio includes 14 unique brands, including Rémy Martin & Louis XIII cognacs and Cointreau liqueur. Rémy Cointreau has only one ambition: to become the world leader in exceptional spirits, and to do so relies on the commitment and creativity of its 1,943 employees and on its distribution subsidiaries located in the Group's strategic markets. Rémy Cointreau is listed on Euronext Paris.

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