Unifies Campaign Execution, Performance and Finance Data to Drive ROI and Operational Efficiency

Uptempo, the enterprise marketing operations platform that unifies financial, planning, spending, and performance data into a single source of truth, today announced the launch of Uptempo 2.0 at the ANA Masters of Marketing Conference. The new release introduces integrations with Salesforce, Adobe, and Oracle ERP, along with enterprise-grade capabilities for permissions, data governance, and AI. These enhancements advance Uptempo’s mission to help CMOs overcome fragmented tools and data silos—enabling them to optimize marketing investments with greater precision.

“For too long, marketing has lacked the real-time visibility into budget spend, campaign execution, and tactical performance that other enterprise functions like finance, HR, and operations take for granted,” said Adrian Tuck, CEO of Uptempo. “Uptempo 2.0 solves that problem, giving CMOs clearer insights, CFOs more reliable forecasts, and every team a shared view of performance.”

Designed for large enterprises, Uptempo 2.0 eliminates manual data entry across hundreds of budgeting spreadsheets, disconnected marketing plan documents, and ad-hoc data analysis—replacing them with a collaborative workspace that delivers measurable value:

• Closed-Loop Workflow: Connects planning, execution, and performance in a single system to identify inefficiencies, enable reallocations, and attribute outcomes.
• AI-Powered Intelligence: Provides fast query-based access to data and insights, supported by best-practice frameworks and maturity models to guide improvements.
• Proven Scale: Manages budgets exceeding $1B for global organizations, with a customizable user experience that supports broad adoption.

For companies with $100M marketing budgets, Uptempo 2.0 can help reduce misallocated spend while enabling the redeployment of the budget mid-cycle to higher-performing areas at roughly twice the ROI.

Marie Bahl, CMO of Uptempo, said: “Marketing’s fragmented tools have long made it difficult to demonstrate true impact, often leading to CFO and CEO skepticism. Uptempo 2.0 changes that by creating a reliable foundation for measurement—one that integrates deeply with business systems to support real-time decisions and build trust across the C-suite.”

Uptempo client results underscore the platform’s impact: IBM achieved budget variance of just 0.01% over six quarters, enabling it to reallocate $240M and save more than $6.6 M in staff time. IKEA demonstrated $25M in ROI from promotions and reduced spreadsheet work by 125,000 hours. GE Digital increased ROI 2.5 times in its first year through improved attribution and team coordination.

“CFOs rely on SAP, HR relies on Workday, and now CMOs have Uptempo to optimize their work, and connect investments with results in one platform,” Tuck said. “This release supports marketing’s role as a key driver of enterprise growth.”

About Uptempo

Uptempo is the global leader in enterprise marketing operations software, connecting budget, plans, and performance in one system with deeply integrated measurement so CMOs can optimize resources, identify savings, reallocate effectively, and demonstrate impact while supporting budget growth. Uptempo is used by more than 625,000 marketers at 250+ leading enterprises, including HubSpot, Cisco, Unilever, and Land O'Lakes. For more information, visit www.uptempo.io.

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“CFOs rely on SAP, HR relies on Workday, and now CMOs have Uptempo to optimize their work, and connect investments with results in one platform,” said Adrian Tuck, CEO of Uptempo.