UrbanStems, the modern floral delivery brand known for its design-forward arrangements and standout gifting experience, today announces a partnership with DRINKS, the pioneer of eCommerce solutions for alcohol, to launch beverage alcohol that seamlessly integrates into the brand's online platform. The collaboration debuts with Avaline’s organic wines, a new extension of UrbanStems' complete gifting offerings for their customers across the U.S.

The new adult beverage program will feature selections from Avaline that complement UrbanStems' commitment to quality and sustainability - as well as its design-forward aesthetic. Customers can now pair seasonal floral arrangements with thoughtfully selected wines in a single checkout experience, with both items shipping directly to your door. The integration positions wine as a natural extension of the elevated gifting experience that UrbanStems' customers expect—not just for special occasions, but for everyday moments of connection and celebration.

“At UrbanStems, we’re always exploring new ways to elevate the art of gifting through thoughtful curation and beautifully designed experiences,” said UrbanStems CEO Meenakshi Lala. “Delivering fresh flowers nationwide next-day is already a complex operation, and incorporating wine introduces an entirely new level of sophistication and logistical challenge. By partnering with DRINKS, we’re able to simplify that complexity behind the scenes and give customers a truly seamless, elevated gifting experience. Launching this program with Avaline, a female-founded brand that aligns with our values, allows us to curate gifts that feel both intentional and inspiring."

"UrbanStems has built a national brand around making people feel special through thoughtful gifting. By adding wine to that experience, they are a pioneer in monetizing existing demand while simultaneously deepening the emotional connection their customers already have by better meeting their needs,” said Zac Brandenberg, Co-Founder & CEO at DRINKS. “We’re very excited that our decentralized distribution model opens this opportunity up for UrbanStems and Avaline.”

Via its ANYWHERE platform, DRINKS enables UrbanStems to offer a fully integrated wine selection without obtaining alcohol licenses, holding inventory, managing state-by-state alcohol regulations, or building new operational capabilities. Orders are accepted and fulfilled by licensed alcohol producers and retailers connected to DRINKS’ platform, with DRINKS managing the connectivity between the regulated and unregulated ecosystems, including unique tax and compliance requirements and order routing. The end result is a new product category with seamless compliance, while maintaining the premium customer experience UrbanStems is known for.

The launch represents a strategic milestone for both companies. For UrbanStems, it creates the ability to expand into a new category and deepen customer loyalty by offering a more complete gifting solution. For DRINKS, UrbanStems demonstrates how gifting companies can join its growing network of retail partners—validating the company's decentralized distribution model and opening the door to an entirely new category of partners across the lifestyle and gifting sector.

Wine is available now at urbanstems.com alongside any flower purchase.

About UrbanStems

UrbanStems is the go-to modern flower brand for standout gifting. Known for its seasonal, design-forward arrangements created in New York City, UrbanStems delivers flowers that feel elevated, current, and anything but expected. With nationwide next-day shipping and same-day courier service in major cities, it brings a seamless, high-quality experience to doorsteps across the country. Every bouquet is sourced directly from sustainable farms and thoughtfully packaged to arrive in perfect condition. Whether it’s a meaningful gesture or a moment worth celebrating, UrbanStems is trusted by those who want their gift to make an impression. For more information, please visit us at www.urbanstems.com.

About DRINKS

DRINKS is the leading AI-powered SaaS platform revolutionizing the $285 billion US alcohol market. Through its DaaS (DRINKS as a Service) offering, DRINKS enables any eCommerce brand, e-tailer, or marketplace to compliantly and seamlessly sell alcoholic beverages alongside their existing products, without the need for licenses, inventory, or upfront costs. Trusted by Fortune 500 retailers as well as emerging brands, the DRINKS suite includes DRINKS Anywhere for embedded alcohol sales, DRINKS Assure for automated compliance, and DRINKS Amplify for professional services. DRINKS has been recognized as a 2025 Inc. Magazine Power Partner, named one of America's Best Startup Employers by Forbes, and selected as a Top Place to Work by Built In for six consecutive years. Learn more at drinks.com.

About Avaline

Avaline sets a new standard for wine. Crafted with organic grapes and nothing unnecessary, every bottle is both delicious and impeccably made. We hold ourselves to the highest standards of ingredient integrity and honest winemaking—clearly labeling what’s in (and what’s not) so you never have to question what’s in your glass. Avaline proves that good wine isn’t complicated—it’s simply better. Learn more at drinkavaline.com.

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