• Asia Pacific respondents say that their top priority in life is financial wellness (57%), followed by health and wellbeing (49%), and family and relationships (48%).
• 80% of Asia Pacific consumers say they would switch banks to get more timely tips to improve their financial health, with Gen Zs most likely to make the change, highlighting growing momentum for AI personalization in banking services in the region.
• While most people (75%) trust financial tips and advice from their banks, consumers in Asia Pacific trust them less than those in all other regions, with the largest gap between Europe (85%) and Asia Pacific (70%).

Asia Pacific consumers lead a global trend by ranking financial wellness (57%) as their top priority in life, ahead of health and wellbeing (49%) and family and relationships (48%), according to new data released today by Personetics, a global leader in Cognitive Banking services, with 25 million active users in the region.

The global survey of 2,000 consumers, one quarter of whom were based in Asia Pacific, including Australia, Japan, the Philippines, Singapore and Vietnam, shows the elevated importance of financial wellness across all regions and age groups.

While Asia Pacific consumers prioritize financial wellness slightly more than the global average, Gen Z respondents in Asia Pacific—those aged 17-27—rate financial wellness much higher (65%) than other age groups. Asia Pacific Gen Zs also show the greatest enthusiasm for these services, with 85% saying they are “extremely” or “very interested.”

Demonstrating the importance of these services, 80% of Asia Pacific respondents say they would consider switching banks to receive more timely, relevant tips and advice that improve their financial health, with Gen Z leading the way again. The research makes a strong case for Asia Pacific banks to offer curated, contextualized insights to retain and attract customers, especially among younger people.

“This survey is further evidence of what forward-looking banks in the region already understand: that they cannot afford to be complacent about consumer loyalty and that AI-driven personalization is critical to customer satisfaction and business growth,” said Udi Ziv, CEO of Personetics.

"When consumers say that financial health is their top priority in life, banks need to respond by giving them the smartest digital tools available to help them make the best financial decisions,” he added. “Our survey shows that demand for these tools is strongest among younger consumers, and that clearly points towards growing momentum for what we call cognitive banking here in Asia Pacific. That’s why we expect it to be one of our fastest-growing regions globally over the next few years.”

When it comes to trust perceptions, 70% of Asia Pacific respondents trust financial insights and recommendations provided through their banking app – a lower percentage compared to EMEA (85%) and North America (73%). However, Asia Pacific consumers are still embracing AI-driven financial insights, with most wanting double-billing alerts (74%), seeking spending insights (62%), and savings nudges (66%).

25 million customers in Asia Pacific and counting

Personetics recently extended its reach to 25 million active users in Asia Pacific, driven by the addition of banks and greater penetration within existing banks. Earlier this year, the company announced it had reached 150 million users worldwide.

In October, Personetics launched PrimacyEdge, a groundbreaking product designed to help banks achieve primacy by understanding their customers’ relationships with other financial institutions and providing a personalized, programmatic approach to strengthening loyalty and increasing share of wallet. PrimacyEdge is part of Personetics’ Engage product suite.

To download a full copy of the 2025 Personetics Asia Pacific Consumer Research report, visit here.

About Personetics

Personetics is the leading provider of AI-powered personalization and engagement solutions for financial institutions worldwide. Trusted by banks serving over 150 million customers, Personetics helps financial institutions drive deeper relationships, increase share of wallet, and deliver meaningful financial wellness outcomes through its Cognitive Banking Platform. The company has offices in New York, London, Singapore, São Paulo, and Tel Aviv. For more information, please visit our website, here.

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