IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.

CreatorIQ, the global operating system for creator-led growth, announced today that it has been named a Leader in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment (#US53601825, November 2025).

According to the report, “CreatorIQ serves large global brands and agencies in North America and Europe across a wide range of industries, seeking to develop robust influencer marketing programs for awareness and conversion. Companies that require sophisticated measurement, brand safety protocols, and enterprise integrations will find CreatorIQ's comprehensive approach most valuable. Organizations needing detailed compliance documentation, advanced user role management, competitive benchmarking capabilities, and seamless integration with enterprise business systems should consider CreatorIQ's enterprise grade infrastructure and governance features.”

According to the report, CreatorIQ’s strengths include:

• AI-powered creator discovery that surfaces relevant content and creators with access to all social platform APIs and marketplaces, smart recommendations, advanced brand safety features, and comprehensive audience authenticity verification through proprietary fraud detection algorithms
• Enterprise-grade integrations and workflow management that seamlessly connect with existing business tools, CRM systems, and marketing platforms while providing sophisticated user role management and permission controls
• Comprehensive brand safety and compliance infrastructure with automated content scanning, real-time risk assessment, and detailed audit trails designed for enterprise governance and regulatory requirements

"Influencer marketing has evolved into a core enterprise capability, requiring platforms that can manage creator relationships, content, measurement, and governance at scale,” said Gerry Murray, Research Director, Enterprise Marketing Apps and Agents and author of IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026. “As global brands professionalize their creator programs, they increasingly prioritize AI-driven discovery, brand safety, compliance, and deep integration with the broader business stack. CreatorIQ was recognized as a Leader for its comprehensive, enterprise-grade approach—combining advanced creator intelligence, robust governance and compliance infrastructure, and the ability to support complex, multi-market operations.”

“Creators are now central to how the world’s most successful brands and their agency partners build trust, drive demand, and scale growth,” said Chris Harrington, CEO of CreatorIQ. “As marketing shifts from channels to relationships, enterprises need creators, data, governance, and performance unified in a single operating system. With the creator economy projected to surpass $500 billion by the end of the decade, managing this complexity responsibly has become a business imperative. We believe being named a Leader in the IDC MarketScape—and the only independent creator marketing platform recognized—reinforces CreatorIQ’s role as the operating system powering creator-led growth for global enterprises. We also believe this recognition affirms our long-term commitment to helping brands put creators at the center of how they engage consumers and compete in the future.”

Other analyst and research firms have recognized CreatorIQ as a leader in creator marketing. The company was recently named a Fastest-Growing Company in North America on the 2025 Deloitte Technology Fast 500™ for the fourth year, and named a Leader in five G2 Winter 2025 Reports in the Influencer Marketing Platforms category.

Get a complimentary excerpt of the IDC MarketScape here. To learn more about CreatorIQ, visit creatoriq.com.

IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment, November 2025, (Doc # US53601825)

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About CreatorIQ

CreatorIQ is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community in one enterprise-grade ecosystem. Its intelligence infrastructure, rigorous compliance standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more empower brands to harness the creator economy responsibly and at scale. Learn more at www.creatoriq.com and follow CreatorIQ on LinkedIn and Instagram.

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