Rebrand Captures Growth, Innovation, and Continued Commitment to Excellence

The Preiss Company (TPCO), a leading national student housing and multifamily owner, developer, and operator, is proud to introduce a new, refreshed brand identity that reflects the company’s remarkable journey and bold future. Moving forward, the organization will be known simply as Preiss. This subtle yet powerful shift aligns with its modern approach and visionary outlook.

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The Preiss Company introduced a new brand identity and will be known as Preiss moving forward.

Built on Legacy, Designed for the Future

The transition to “Preiss” goes beyond a name change — it reflects the company’s continued growth, evolving sophistication, and strategic direction, while honoring the family values and entrepreneurial spirit that shaped its early success. The new name is paired with a bold visual identity and refreshed logo, designed to bring more clarity, versatility and consistency to the brand across all platforms.

Designed and Delivered In-House

Preiss’s brand transformation was imagined and executed entirely by its in-house design and marketing team. This was a purposeful decision to showcase the company’s belief in homegrown talent and its commitment to creative excellence. By drawing on the expertise and insight of its internal teams, Preiss crafted a brand identity that authentically captures its culture, values, and bold vision for the future. This initiative is also a reflection of the company’s larger philosophy of operating a fully integrated service platform that delivers turnkey solutions across all areas of its business.

Innovation Meets Identity

Since its founding, Preiss has grown into one of the largest privately held providers of off-campus student housing in the United States. This achievement is rooted in a legacy of innovation, adaptability and operational excellence. That same forward-thinking approach led to the launch of IRIS Technologies, the company’s dedicated innovation and consulting division. With a focus on emerging technologies, artificial intelligence (AI), robotics, smart home automation, and data-driven strategy, IRIS has played a key role in positioning Preiss as a leader in PropTech, transforming how multifamily housing is experienced and managed across the industry. The rebrand reflects this evolution by pairing Preiss’s operational expertise with a future-focused identity that reinforces its commitment to smarter, more connected, and resident-centered housing.

“This refresh is more than a look. It’s a statement of who we are and where we’re headed,” said Adam Byrley, Chief Operating Officer. “Every great brand and great company has its moment to evolve and to reflect its growth, its people, and its future. For Preiss, that moment is now.”

About Preiss

Celebrating its 38^th year, Raleigh, North Carolina-based, Preiss specializes in the development, acquisition and management of conventional multifamily and off-campus student housing. The company is ranked in the nation’s top 10 of the largest, privately held, student housing owner-operators. For more information, visit www.preiss.com.

About IRIS Technologies

IRIS Technologies is the innovation and technology subsidiary of Preiss, focused on accelerating the adoption of transformative solutions across student and multifamily housing. Through strategic consulting, applied research and development, and early-stage venture collaboration, IRIS delivers scalable, intelligent, and human-centered technology that enhances operational performance and resident experience. The IRIS team has deployed over 200 projects across the U.S., including the industry’s first humanoid robotics pilot. For more information, visit www.irisinnovates.com.

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The Preiss Company introduced a new brand identity and will be known as Preiss moving forward.