Hightouch helps energy organizations build a unified data foundation in Snowflake, activating customer data and AI to power marketing that accelerates modernization, improves resiliency, and harnesses AI-driven insights at scale

Hightouch, the leader in data and AI for marketing and personalization, today announced its collaboration with Snowflake, the AI Data Cloud company, to support the launch of Snowflake’s new Energy Solutions and help energy organizations use data and AI more effectively across their operations. Through this collaboration, Hightouch, Snowflake, and other industry leaders are empowering oil and gas, power, and utilities providers to modernize infrastructure, improve efficiency, and accelerate progress toward a more reliable and lower-carbon future.

As energy companies face pressure to secure critical infrastructure, improve operational resilience, and navigate volatile markets with real-time insight, Hightouch and Snowflake are delivering a unified, governed, and AI-ready data foundation that energy organizations can activate across their business to improve reliability, efficiency, and decision-making. With Hightouch and Snowflake, joint customers can bring together critical data across IT, OT, and IoT systems to activate AI-powered insights for safer, more efficient operations.

“Marketers at energy companies don’t just need more data. They need self-serve access to trusted, governed data that they can actually use to engage their customers,” said Tejas Manohar, co-founder and co-CEO at Hightouch. “Snowflake has created the foundation for modern energy infrastructure. Hightouch’s marketing and AI layer on top of Snowflake enables energy companies to turn that data into real-time customer intelligence, personalized campaigns, and scalable workflows without adding complexity, risk, or another black-box system.”

As energy systems become more interconnected and digital, organizations need a unified and governed view of their most critical data. Snowflake’s Energy Solutions establish this foundation by helping companies bridge traditionally siloed IT and OT systems, collaborate more seamlessly with ecosystem partners, and unlock new AI-driven capabilities that improve reliability, efficiency, and long-term performance.

“Energy companies aren’t just modernizing systems. They are redefining how the world energizes the future,” said Fred Cohagan, Global Head of Energy, Snowflake. “Snowflake and partners like Hightouch are helping organizations build–and use–the trusted data foundation that this moment requires. When companies can unify IT and OT data, activate AI responsibly, and collaborate securely across the value chain, they gain the intelligence needed to run more reliable operations, accelerate lower-carbon solutions, and drive meaningful competitive advantage.”

Snowflake and Hightouch together help energy organizations:

• Unify IT, OT & IoT Data for End-to-End Visibility: Break down traditional silos by consolidating business, operational, and market data into one secure platform. Provide real-time visibility across exploration, production, transmission/distribution, asset performance, trading/risk management and customer operations.
• Manage Asset Health & Improve Asset Performance with AI: Leverage AI and ML models in Snowflake to monitor asset health, reduce unplanned outages, and optimize O&M cost with throughput. Analyze long-term sensor and operational records to proactively detect risks and improve reliability. Use Hightouch to take action on those risks, powering triggered automations in downstream tools and channels.
• Improve Safety, Efficiency & Emissions Reduction: Combine field sensor data with enterprise systems to uncover insights that streamline operations, reduce downtime, and support protection of life, property and the environment. Use Hightouch to democratize data access across non-technical teams, and sync that data into the systems that need it.
• Modernize Infrastructure with Built-In Security & Governance: Enable data consistency, lineage, and compliance across complex energy systems. Scale AI innovation without impacting cybersecurity or regulatory requirements.
• Collaborate Across the Energy Value Chain: Use secure data sharing and Snowflake Marketplace to enable multi-party collaboration with suppliers, regulators, asset operators, and service partners. Use Hightouch to make the most of this unified data, granting business users governed and self-serve access.

On top of this Snowflake foundation, Hightouch provides marketers and business teams with self-service access to leverage their data and AI, enabling better customer intelligence, personalized marketing and communications, and governed and scalable workloads.

To learn more about Hightouch’s collaboration with Snowflake and Snowflake Energy Solutions, click here.

About Hightouch

Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

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