Renowned ‘Purposologist’, Haley Rushing, Joins Rallyday to Help Executive Teams Build Scalable and Impactful Organizations

Rallyday Partners, LLC ("Rallyday"), a Denver-based private equity firm built by founders for founders, today announced that Haley Rushing, Chief Purposologist and Co-Founder of The Purpose Institute, will serve as the Purpose and Culture Architect.

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Haley Rushing, Purpose & Culture Architect, Rallyday Partners

This collaboration brings Rushing's 25+ years of experience guiding Fortune 500 companies—including Southwest Airlines, BMW, John Deere, Walmart, Whole Foods Market, Chipotle, VF Corporation, and Indeed—directly to Rallyday's portfolio of emerging middle-market companies, marking a distinctive approach in an industry often focused solely on financial engineering.

A Pioneer at the Intersection of Purpose, Culture, and Performance

As a longtime champion of the conscious capitalism movement, bestselling author, keynote speaker, and strategic advisor, Rushing has built her career on a singular conviction: organizations that discover and activate their purpose—their reason for being beyond making money—unlock both extraordinary growth and impact.

Redefining Private Equity Through The Rallyday Accelerator Program

Since beginning her work with Rallyday in 2021, Rushing has been instrumental in helping portfolio companies discover their purpose and align their energy, attention, and creativity to achieve both performance and impact. In 2025, she expanded her engagement to include culture design and activation—helping leaders intentionally cultivate the culture necessary to achieve great outcomes.

"When we formed Rallyday, we set out to create the capital partner we wished had existed when we were scaling our own businesses as founders and CEOs," says Ryan Heckman, CEO and Co-Founder of Rallyday Partners. "That vision required us to challenge private equity orthodoxy. While most private equity firms focus exclusively on financial and operational value creation, we believe that Purpose, Strategy, Culture and Leadership Development are the true ‘meta-drivers’ of enduring significance to the industries we serve. Haley's deeper integration beyond the Rallyday Accelerator Program represents our commitment to this belief. Haley is a force of nature, and we are so proud she is on our team."

Purpose-Driven, Values-Based Organizations Outperform

"I never imagined I'd be working with a private equity firm," Rushing admits. "My experience with the industry was limited to the common perception: hyper-focused on financial returns, often at the expense of people, purpose, and long-term value creation. Rallyday shattered that perception."

"What makes this partnership so exciting is that Rallyday understands what research consistently shows: purpose-driven companies with intentional cultures don't just feel better—they perform better. They attract and retain top talent, inspire deeper customer loyalty, drive innovation, and achieve superior financial results. By embedding purpose and culture work into their investment thesis and operating model, Rallyday is giving their portfolio companies a meaningful advantage while elevating an entire industry."

Her work at Rallyday represents a unique opportunity to democratize access to world-class purpose and culture expertise—bringing Fortune 500-caliber guidance to founders, where it can catalyze outsized impact during critical growth phases.

To hear more about Haley's journey and philosophy, listen to her episode on The Founders’ Journey podcast, where she discusses her personal and professional evolution as a founder and purpose pioneer: The Founders’ Journey Podcast | S1 E8: Haley Rushing.

About Rallyday Partners

Rallyday Partners® is a Denver-based private equity firm that was built by successful entrepreneurs to provide a better way of serving the aspirations of emerging companies and their leaders. Rallyday's purpose is to empower leaders to go even bigger, create the most value for the most people, and share in the experience of a lifetime. Drawing upon its four sources of capital – creative, financial, experiential, and human capital – the firm's 'by founders for founders' approach provides an alternative to traditional private equity. More information regarding Rallyday Partners® is available at https://rallydaypartners.com/.

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Purpose-driven companies with intentional cultures don't just feel better—they perform better. They attract and retain top talent, inspire deeper customer loyalty, drive innovation, and achieve superior financial results.