Square continues its investment in San Francisco, including an expanded BIGFACE Coffee partnership and programming designed to support local businesses and build community connections

Square today announced the return of its Corner Store in San Francisco's Mission District, renewing its 1100 Valencia Street lease and launching a new slate of programming, beginning with an expanded BIGFACE Coffee residency designed to drive foot traffic, sales, and community connection for local businesses. The company is continuing its commitment to investing in San Francisco's neighborhoods and supporting businesses throughout major local, cultural and sporting moments in the year ahead.

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Square continues its investment in San Francisco, including an expanded BIGFACE Coffee partnership and programming designed to support local businesses and build community connections. (Photo: Square)

At Square, “See you in the Neighborhood” is a promise rooted in providing a platform that helps sellers build and grow their businesses – and support their communities along the way. Square believes that in helping neighborhood businesses thrive, neighborhoods thrive – and the Corner Store in the Mission District is a powerful example of this commitment in action.

The Corner Store serves as both a community gathering space and a catalyst for local economic growth. Since opening in May 2025, it has brought new customers to neighborhood businesses, hosted events and resources for local entrepreneurs, and created meaningful connections between Square and the Mission's vibrant business community. The impact has been measurable: in 2025, Square processed more than 20,000 transactions per day in the Mission District, with transactions in the neighborhood growing 10% year-over-year in the second half of the year – proof that Square’s investments in neighborhoods directly translate to real economic growth for local sellers.

“The Corner Store is one of the many ways we're committing to investing in San Francisco and local entrepreneurs,” said Lindsey Irvine, Head of Marketing at Square. “Local businesses are among the most powerful community connectors in every neighborhood. By providing the right tools and creating a space where people can connect and grow their businesses, we're deepening our roots here and building the kind of neighborhood we all want to see.”

Starting with a relaunched BIGFACE Coffee residency with NBA All-Star and Square seller Jimmy Butler, the Corner Store will be open daily, from 8am to 5pm on Monday through Saturday and from 8am to 4pm on Sundays. The Corner Store officially opens with a block party on Thursday, January 29th at 3pm featuring the Golden State Warriors' DJ D Sharp, a local marching band, sports-themed games, and local food trucks.

The 2025 BIGFACE pop-up demonstrated the Corner Store's ability to drive meaningful local business results and community engagement – sales in the Mission grew 11% during the two-week activation, showing that BIGFACE's success supported the entire neighborhood. Building on this momentum, Square and BIGFACE are expanding the residency through April 12th, creating a dedicated space to serve the city during this high-energy season while listening, learning, and refining BIGFACE's future in the Bay Area. The residency will feature personalized coffee drinks with signature infusions, monthly in-store spotlights on local San Francisco small businesses, "Neighborhood Hours" with Square's customer support team, discounted menu items and perks for local business leaders, and in-store events with industry voices and local leaders.

“Our first BIGFACE Corner Store pop-up proved what I already knew: San Francisco shows up big time for great coffee. I’m happy to be partnering with Square for another round in the Mission District to share what fuels me with the community once again,” said Jimmy Butler, founder of BIGFACE Coffee.

During one of the city’s biggest weekends of the year, Square is helping local businesses maximize demand and visibility:

• Hometown Love program: Square is providing $1,000 in processing credits to 100 eligible businesses so they can maximize their sales during the big weekend.
• Off Season capsule collection: The Corner Store will host an exclusive limited-run pop-up of Kristin Juszczyk’s brand from February 5-7 while supplies last.
• Square Stops Here bus tour: Local sellers and the Corner Store are featured as key stops on Visa and Square's hop-on hop-off tour (February 5-7), showcasing neighborhood businesses and Square's community impact.
• Complex Family Style Food Fest: Square is powering the February 7th food festival and offering free admission. As part of this collaboration, festival-goers will have the opportunity to attend a one-of-a-kind sit-down kushiyaki experience from Akiko’s Sushi Bar onsite.

Following BIGFACE, Square will announce additional Corner Store residencies and programming that will feature and amplify other upstart local businesses throughout 2026, with more details to follow. For more information about Square, please visit squareup.com. For more information about BIGFACE, please visit www.bigfacebrand.com.

About Square

Square helps businesses turn transactions into connections and businesses into neighborhood favorites.

In 2009, Square started with a simple invention – the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.

Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.

About BIGFACE

BIGFACE is a culture shifting coffee brand founded by NBA star Jimmy Butler which simultaneously provides specialty coffee to the connoisseur while introducing the mainstream consumer to top tier specialty coffee. With an attention to design, sourcing, story, and innovation, every BIGFACE product will invite the consumer to share in and share with others, a love for coffee and the community around it.

Coffee is the common thread woven into the very fabric of our lives. Coffee drives us, inspires us, connects us, and revives us. Our vision is a world with better coffee, big dreams and bigger smiles while searching for the uncommon.

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