- Nearly 50% of new customer wins are Global 500 organizations, confirming a market shift toward large-scale standardization
- Existing customers—including major automotive and energy leaders—significantly increased their investment, validating ZEDEDA as the standard for edge orchestration
- Appointed former Cisco EVP Jonathan Davidson to the Board of Directors to guide the company’s next phase of expansion
ZEDEDA, the leader in edge orchestration, today announced significant momentum to close out 2025, driven by a surge in strategic enterprise adoption. The company doubled new customer acquisition year-over-year, with nearly half of those customers representing Fortune or Global 500 organizations.
This shift toward large-scale enterprise standardization reflects a maturing Edge AI market. ZEDEDA expanded its footprint across key verticals—including automotive, manufacturing, and retail—while entering the telecommunications sector with a major European provider.
“2025 marked a turning point where the world’s largest companies moved from testing Edge AI to standardizing on it,” said Said Ouissal, ZEDEDA’s CEO and founder. “We didn’t just add more customers; we added the right customers—market leaders who are deploying at massive scale. When nearly half of your new wins are Global 500 companies, it validates that ZEDEDA has become the proven, secure foundation for critical industrial operations.”
Recognized Technology Leader Joins Board
To guide this next phase of expansion, ZEDEDA has appointed Jonathan Davidson, former Executive Vice President at Cisco and Juniper, to its Board of Directors. Davidson brings decades of experience in scaling global networking, cloud software and infrastructure businesses.
“I have watched the edge computing market evolve for years, and ZEDEDA has emerged as the clear category leader,” said Davidson. “The industry has moved well past the hype cycle and into real-world deployments solving critical edge customer problems. ZEDEDA’s open architecture and ability to secure and orchestrate disparate devices at unprecedented scale are exactly what the market has been waiting for. I am excited to join the board and help steer the company as it powers the next generation of AI-driven industrial operations.”
Enterprise Momentum and Market Validation
ZEDEDA’s growth is underpinned by new strategic wins and significant expansion within its customer base:
- Fortune 500 Wins: In 2025, ZEDEDA secured contracts with industry titans across multiple sectors, including a top-three global automotive manufacturer, a top-three European telecommunications provider, a Fortune Global 30 energy supermajor, and a Fortune 500 industrial parts distributor.
- Customer Expansion: Demonstrating the platform’s long-term value, major existing customers significantly expanded their deployments. SLB (formerly Schlumberger) increased its commitment to ZEDEDA as it integrates the orchestration solution into its Agora™ Edge AI platform. Similarly, another leading global automotive group expanded its engagement, further entrenching ZEDEDA within its digital infrastructure.
- Maritime Innovation: A.P. Moller - Maersk continues to scale with ZEDEDA to power its next-generation IoT connectivity platform, managing thousands of devices across its fleet to ensure real-time cargo tracking and operational visibility, along with other new use cases.
- Pipeline Velocity: The demand for edge infrastructure is accelerating, with ZEDEDA’s active new customer pipeline nearly quadrupling.
Global Operations and Leadership Expansion
ZEDEDA scaled its global footprint and leadership team to support rapid growth:
- Global Expansion: To support growing customer demand in the Middle East and Africa, ZEDEDA opened a regional headquarters in Abu Dhabi, backed by strategic investment from Alpha Wave Global and Prosperity7. The company appointed Ernesto Beneke as Regional Vice President for EMEA & India, established a strategic partnership with BARQ Systems to accelerate regional edge innovation, and built out technical, sales and business teams across the region, including Saudi Arabia.
- North American Growth: ZEDEDA appointed Jonathan Doan as Regional Vice President for North America to accelerate enterprise adoption across key industrial and transportation sectors.
- Executive Team Expansion: ZEDEDA appointed Kevin McGee as Chief Revenue Officer and John Jendricks as SVP and Chief Operations Officer, promoted Padraig Stapleton to SVP and Chief Product Officer, and made several VP-level hires to support the company's global expansion.
- Industry Rankings: ZEDEDA ranked No. 150 on the 2025 Inc. 5000 list of fastest-growing private companies in America.
Product Innovation for the AI Era
In parallel with customer growth, ZEDEDA continued to deliver platform innovations designed to simplify large-scale Edge AI deployments:
- Edge Kubernetes App Flows: ZEDEDA launched the industry’s first full-stack Edge Kubernetes solution, reducing operational complexity when deploying AI applications across highly distributed fleets.
- NVIDIA Integration: Expanded support for the NVIDIA Edge AI platform enables customers to orchestrate high-performance AI workloads on NVIDIA Jetson modules and GPUs with greater efficiency and control.
To learn more about ZEDEDA’s orchestration solution for the distributed edge, visit ZEDEDA.com.
About ZEDEDA
ZEDEDA makes edge computing effortless, open and intrinsically secure—extending the cloud experience to the edge. ZEDEDA reduces the cost of managing and orchestrating distributed edge infrastructure and applications while increasing visibility, security and control. ZEDEDA delivers instant time-to-value, manages tens of thousands of nodes, and is backed by world-class investors with teams in the United States, Germany, India and the Middle East. For more information, visit www.ZEDEDA.com.
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Contacts
Media Contact:
Treble
Sarah Vandiver
zededa@treblepr.com