PIXELYNX, the new gaming venture created by musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin, as well as music and gaming industry veterans Ben Turner, Dean Wilson and Inder Phull, today announced the entry into a deal with Niantic, the company behind the popular mobile game Pokémon GO. According to the update, PIXELYNX will develop a mobile app version of its new gaming platform leveraging Niantic’s Lightship Platform and the Augmented Reality Developer Kit (“ARDK”), which empowers developers to create engaging AR experiences that inspire movement, exploration and connection at a global scale. “As we look towards launching our platform in 2022, the development of a mobile app that allows fans to collect new songs and NFTs in the real world was always part of our vision to create the music metaverse,” said Inder Phull, CEO and co-founder of PIXELYNX. “Teaming with Niantic on their Lightship ARDK to develop our mobile gaming app, will ensure that fans are able to take our game with them wherever they go, blending digital and real-world experiences and enriching the fan experience in
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About PIXELYNX
PIXELYNX is a new gaming venture which has been created by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, as well as music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment / mau5trap) and Inder Phull. The company, based in London and Los Angeles, is focused on building a music metaverse that will transform the way artists connect and engage with their fans through gaming experiences. Learn more at www.PIXELYNX.io.
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