DECEMBER 6, 2024 - In a concerning pair of findings researchers revealed that specific types of body fat can predict Alzheimer's disease up to 20 years before symptoms appear, while another study showed that ultra-processed foods impact muscle quality regardless of calorie intake or physical activity. These findings underscore a growing crisis: the food choices we make today have far more serious long-term health implications than previously understood.
Ultra-processed foods now make up nearly 60% of the average American's daily calories. This shift has occurred so gradually that many consumers don't realize the extent to which their diet has changed. Even more concerning, these processed foods are specifically engineered to be highly palatable, making them harder to resist despite their health risks.
As scientists call for tobacco-style warnings on ultra-processed foods, and obesity rates are projected to affect one in eight adults globally by 2045, MunchMetrics launches to help readers make sense of an increasingly confusing upcoming food and supplements trends landscape.
"The timing couldn't be better,” says Ana Balashova, founder of MunchMetrics. "A groundbreaking NIH study tracking 400,000 adults just revealed that taking multivitamins might actually be doing more harm than good - with supplement users showing slightly higher mortality rates over the 20-year study period. Yet the longevity supplement industry continues to boom, previously projected to hit about $900 million by year's end, despite having virtually no oversight. In today's market, anyone can claim to be a longevity expert without any credentials or certification. So, anybody who is skeptical about marketing claims and cautious about their health should find something useful in what MunchMetrics has to offer."
"Every time a new 'superfood' or supplement trend explodes on social media, we dig deep," adds Balashova. "We look at who's behind these products, whether their manufacturing teams have relevant expertise, what research actually says about the ingredients, and whether it's even possible to deliver the promised benefits at their price point. Recently we're seeing more products claiming to target visceral fat or boost muscle preservation – but when we investigate the companies behind them, we often find marketing teams with zero food science expertise charging premium prices for basic ingredients."
MunchMetrics aims to provide weekly deep-dives that break down the latest research into actionable insights. Each issue examines trending food product or supplements, analyzes related studies, and provides practical guidance for connecting research directly to readers' daily choices – whether that's navigating supermarket aisles or evaluating the latest "miracle" supplement.
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Company Name: MunchMetrics
Contact Person: Ana Balashova
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Country: United States
Website: https://www.munchmetrics.com/
