Outcomes Rocket, a global digital marketing agency exclusively focused on healthcare clients, is redefining healthcare PR. The healthcare marketing agency has put together a program that gets media in healthcare while focusing on other angles to amplify healthcare brand presence through relevant and consistent PR opportunities.
Even as the focus in healthcare shifts towards innovation, groundbreaking treatments, and advancements, getting the word out has remained relatively traditional, making sustained communication a challenge. According to Saul Marquez, a prominent figure in healthcare digital marketing and founder of Outcomes Rocket, today's dynamic healthcare landscape has outgrown the one-size-fits-all public relations tactics. Public relations, pitching, and earning credible news have become very difficult for healthcare vendors selling to health systems and payers in the current landscape. Saul says that it's not just the dwindling journalist pools; the ever-shrinking attention span of the public compounds these difficulties, leaving healthcare vendors struggling to break through the noise.
That's where Outcomes Rocket, a forward-thinking healthcare marketing agency, comes in. Set on revolutionizing healthcare PR, Outcomes Rocket replaces the tired playbook that requires healthcare vendors to invest a fortune in PR and advertorial content with a results-driven strategy.
Because healthcare founders, leaders, and brands operate in a complex and ever-changing environment, it can be hard to know where to start when it comes to crafting and implementing a winning public relations strategy. What Outcomes Rocket does is lighten the load by combining the latest trends with existing marketing and sales strategies to guarantee success. The healthcare digital marketing agency has created a multi-channel approach that integrates media relations with social media, paid advertising, and email marketing to deliver reliable coverage online and offline. Saul explains that this holistic strategy is designed to provide measurable results, amplify brand presence, and foster long-term engagement while exploring new ideas to continue pushing the boundaries of marketing and PR in the evolving earned media landscape.
Outcomes Rocket's unique program gains edge with its focus on all three segments of owned, paid, and earned media marketing. Since the agency started as a production and digital marketing company before getting into PR, clients get 360-degree coverage of their healthcare marketing needs. "We help healthcare founders, leaders, and brands maximize their market impact through our full-service marketing options in owned, earned, and paid media," said Saul.
Outcomes Rocket's results-driven, multi-channel approach builds a narrative and amplifies it to position and grow the business. The agency starts by deeply understanding the client's brand story and target audience and then builds marketing and communication strategies that nurture relationships and amplify reach and engagement. The focus for Outcomes Rocket lies not just in securing placements but also in amplifying the message across platforms to achieve measurable results. "From articles, news opportunities, op-eds, front page features, and more, we are getting clients the exposure they've been looking for," noted Saul. "Our strategic online and offline remarketing efforts take these media appearances that are typically one and done and make them part of our clients' social, paid media, and email campaigns for more reach." A great tool they’ve developed for company leaders to understand how their efforts stack up compared to their peers is their Digital Marketing Maturity Assessment. In 7-minutes, participants can take the assessment to know where they stand and get tailored recommendations to improve their digital marketing efforts
In developing this comprehensive program and its integrated communication and marketing strategies, Outcomes Rocket is ending the era of blind promotion in the healthcare industry. The healthcare marketing agency isn't just taking the guesswork out of healthcare marketing and communications but also driving progress by creating groundbreaking strategies, solutions, and products for clients. "It takes more than a successful marketing communications strategy for founders, leaders, and brands to become trusted leaders in the healthcare industry. It takes successful execution on the plan, getting coverage, then remarketing the coverage to target audiences to achieve the metrics and KPIs for the organization to prove ROI.”
Reliance on earned media for brand awareness, credibility, and connecting with target audiences persists as an awareness and thought leadership strategy. Outcomes Rocket's innovative strategy advocates for a multi-channel approach that goes beyond traditional earned media tactics. This program represents a significant shift in the way healthcare entrepreneurs and vendors approach public relations and marketing in healthcare. It is not about abandoning earned media but about recognizing the changing media landscape and adapting accordingly – using omni-channel digital marketing to complement and accelerate earned media coverage.
Visit Outcomes Rocket to learn more about its innovative program, or connect with Saul Marquez on the Outcomes Rocket Podcast for discussions around the evolving healthcare landscape.
Media Contact
Company Name: Outcomes Rocket
Contact Person: Saul Marquez
Email: Send Email
Phone: 4088501269
Country: Puerto Rico
Website: https://outcomesrocket.com/
