SAN FRANCISCO, CA - August 21, 2025 - Mailazy today announced its emergence as the leading email onboarding and marketing solution specifically designed for Software-as-a-Service (SaaS) companies. The platform addresses the critical challenge that 70% of SaaS users never complete onboarding, by delivering intelligent, behavior-triggered email sequences that have increased user activation rates by an average of 280% across its client base.
Unlike generic email marketing platforms, Mailazy specializes exclusively in the unique needs of SaaS businesses, offering pre-built onboarding workflows, integration triggers, and retention campaigns designed around the SaaS customer lifecycle. The platform's intelligent segmentation engine automatically identifies at-risk users and deploys targeted intervention campaigns that have reduced customer churn by 45% on average.
"SaaS companies have fundamentally different email needs than e-commerce or traditional businesses," said Marko, Product Manager of Mailazy. "Our users aren't just buying a product – they're adopting a workflow. Our platform understands this distinction and creates email experiences that guide users from signup to success, not just signup to purchase."
The platform has gained significant traction among high-growth SaaS companies, with over 500 businesses now using Mailazy to power their customer onboarding and retention efforts. Notable clients include AI LLM toolkit platform, which saw their 30-day user activation rate jump from 35% to 89% after implementing Mailazy's onboarding sequences.
"Before Mailazy, our new users would sign up and then disappear," said Amanda, Head of Growth. "Now we have intelligent email workflows that actually teach users how to get value from our platform. Our monthly active user rate has increased by 65%, and we're seeing much stronger long-term retention."
Mailazy's platform features include behavior-based email triggers, A/B testing for onboarding sequences, integration with popular SaaS tools like Stripe and Intercom, and detailed analytics that track the customer journey from first email to product adoption. The company plans to introduce AI-powered content generation and predictive churn modeling in Q4 2025.
Recent industry research shows that SaaS companies with optimized email onboarding see 50% higher customer lifetime value compared to those using generic email solutions. Mailazy's specialized approach has positioned it as the go-to solution for SaaS businesses looking to improve user activation and reduce early-stage churn.
About Mailazy
Founded in 2023, Mailazy is the premier email onboarding and marketing platform built specifically for SaaS companies. The company's mission is to help SaaS businesses turn trial users into long-term customers through intelligent email experiences that drive product adoption and user success. Mailazy is headquartered in San Francisco with clients across North America and Europe.
Media Contact
Company Name: Mailazy
Contact Person: Media Relations
Email: Send Email
City: San Francisco
State: CA
Country: United States
Website: https://mailazy.com/
