Barcelona - 18 September, 2025 - After two years of development, KARTeX officially launches as the first multi-user XR system that transforms real movement into a shared and inclusive experience. The project was initiated by Guillermo Mateos, who has led the system’s creation during this time, and is now driven forward with the entry of Pere Pérez as co-founder to lead its growth and international expansion.
Alongside the founders, DeuSens has joined as a strategic partner, bringing its digital and immersive production expertise with a team of more than 40 professionals. And Ellipsis, the digital content division of Stoneweg Places & Experiences, strengthens the project’s artistic and narrative direction while paving the way for new applications in the cultural and artistic fields.
A unique experience for all generations
KARTeX introduces a new category of family entertainment: immersive adventures that children, parents, and grandparents can enjoy together, without limits of age or mobility. Pedal karts connected to virtual worlds create a setting where fun combines with learning and inclusion. The system is also designed so that wheelchair users can participate, establishing a new standard of accessibility in the sector.
Inclusion, edutainment and international franchising
Unlike other immersive entertainment offerings focused on adrenaline, KARTeX is committed to inclusion, education, and intergenerational connection. The system not only provides fun, but also brings immersive experiences closer to the educational and cultural world, turning them into family adventures that are fun, shared, and unlike anything seen before. With a franchise-based growth model, the company aims to expand rapidly on an international scale, establishing a network of centers where innovation, culture, and family fun take center stage.
Upcoming openings and global vision
In the coming weeks, the first KARTeX locations in Spain will be announced, with centers that mark the beginning of an expansion strategy aimed at bringing this experience to families around the world.
With over €500,000 invested by its founding and strategic partners, KARTeX has enabled the technological development of the system and the opening of the first centers in Spain. The company has already begun discussions with potential partners for its second phase of internationalization, once the initial market traction is consolidated.
With the alliance of DeuSens and Stoneweg Places & Experiences, KARTeX not only enters the market, but does so with the ambition to redefine the future of immersive entertainment and to drive new cultural and artistic narratives from the ecosystem being built around the brand.
About KARTeX
KARTeX is the first multi-user XR system that combines pedal-powered karts and virtual worlds to create a new category of inclusive, family-friendly entertainment. Founded by immersive experience pioneers Guillermo Mateos and Pere Pérez, and supported strategically by DeuSens and Stoneweg Places & Experiences, KARTeX offers adventures where children, parents, and grandparents can enjoy fun, learning, and excitement together. With an international outlook and a franchise growth model, KARTeX was born to bring innovation, culture, and shared fun to families around the world.
Press contact: info@gokartex.com | www.gokartex.com
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Company Name: KARTeX
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Website: https://www.gokartex.com/
