--News Direct--
The Colorado Chapter of the Public Relations Society of America (PRSA Colorado) hosted its highly anticipated 2024 Gold Picks Awards Ceremony last night at Stick and Feather in Denver, Colo. The event, which has become a cornerstone of the Colorado public relations community, celebrated the outstanding achievements of professionals and organizations in the field of public relations and corporate communications.
Honoring Two Pioneers
A highlight of the evening was the presentation of Special Awards, including the Jane Dvorak Mentor of the Year Award and the Sharon Linhart PR Person of the Year Award. These awards were renamed at the event in honor of two trailblazers in the Colorado PR community, recognizing their extraordinary contributions to the industry. The 2024 Special Awards winners are:
Joe Fuentes Rookie of the Year: Caroline Campbell, VISIT DENVER
Jane Dvorak Mentor of the Year Award: Shawna Seldon McGregor, Maverick Public Relations
Media Person of the Year: Greg Avery, Denver Business Journal
Business Person of the Year: Doyle Albee, Comprise
PR Team of the Year: Gomez Howard Group
Ayers Chapter Service Award: Liz Viscardi, APR, LV Events and PR
Sharon Linhart PR Person of the Year Award: Merideth Hartung, B Public Relations
Rising Stars and Industry Leaders
The event also shone a spotlight on the next generation of PR professionals. Members of the Public Relations Student Society of America (PRSSA) from the University of Colorado Boulder and Colorado State University were acknowledged for their contributions to the event and their dedication to the profession. The PRSSA's efforts in fundraising and their anticipated participation in the ICON conference in Anaheim, Calif. this fall were particularly commended.
2024 Gold Picks Award Winners
All award winners are listed below under their corresponding category. Gold Picks are the highest-scoring awards based on a specific scoring system but each award is judged individually instead of against the other submittals within that category, meaning multiple organizations can win a Gold Pick within the same category. All awards are judged anonymously by another chapter of PRSA.
Gold and Silver Pick Awards:
Integrated Communications:
Consumer Products:
Gold: SchroderHaus – "Justin’s Nuts About Bees"
Silver: SchroderHaus – "Justin’s #JustinMyLunch Hunger Relief Program"
Government:
Gold: CIG Public Relations – "Express Lanes Safety Enforcement"
Silver: CIG Public Relations – "CDOT’s Cannabis-Impaired Driving Campaign"
Associations/Nonprofits/Educational Institutions:
Silver: SchroderHaus – "Fairtrade America’s 'We Are Fairtrade.' Awareness Campaign"
Events and Observances - Seven or Fewer Days:
Government:
Gold: National Disabled Veterans Winter Sports Clinic – "Miracles on a Mountainside"
Silver: National Renewable Energy Laboratory – "NREL Welcomes Neighbors Back to Campus During Community Open House"
Associations/Nonprofits/Educational Institutions:
Gold: Meadows PR and Visit Golden – "Goldens in Golden"
Silver: CU Boulder Office of Strategic Relations & Communications – "ScienceWriters2023 at CU Boulder"
Silver: Metropolitan State University of Denver – "9News Denver Mayoral Debate hosted by MSU Denver"
Content Marketing:
Government:
Silver: CIG Public Relations – "CDOT Motorcycle Safety campaign"
Business to Business:
Silver: Graebel Companies with Linhart Public Relations – "Amplifying Thought Leadership and Demonstrating Value through Creative Storytelling"
Silver: BOK Financial – "Healthcare Cyberattacks Hurt Providers and Patients Alike"
Community Relations:
Associations/Nonprofits/Educational Institutions:
Silver: JKD & Company and The Church of Jesus Christ of Latter-day Saints – "11th Hour Push - Denver’s Giving Machines"
Climate Action and Environmental Sustainability:
Silver: SideCar Public Relations – "Seizing Streets for Community Not Cars: ¡Viva! Streets Denver Brings a Global Phenomenon to the Mile High City"
Influencer Marketing:
Micro-Influencers:
Silver: SchroderHaus – "Increasing Reach and Credibility through Influencer Partnerships for Clipper Tea"
Organizational Awards:
Best Agency - Midsize:
Gold: B Public Relations – "From Local to Global: B Public Relations Elevates Hospitality Brands and Experiences"
Component Awards:
Annual Reports:
Gold: Western Resource Advocates – "WRA’s 2022 Impact Report - Building a Better West"
Gold: JKD & Company – "Native American Bank - Honoring Community"
Social Media:
Gold: CU Boulder Office of Strategic Relations & Communications – "CU in 60"
Gold: SchroderHaus – "Leveraging Social Media for Awareness and Engagement for Clipper Tea"
Branded Content:
Gold: BOK Financial – "Healthcare Cyberattacks White Paper"
Feature Stories:
Gold: Linhart Public Relations with Spire Midstream – "Contributed Content Highlights Need for Natural Gas Storage"
Gold: CU Boulder Office of Strategic Relations & Communications – "How Animals Get their Stripes and Spots"
Gold: Metropolitan State University of Denver – "Call Me Mister"
Newsletters/Magazines:
Gold: Metropolitan State University of Denver – "RED Newsfeed"
Gold: Western Resource Advocates – "Field Notes"
Best Use of Generative AI - Direct Audience Engagement:
Gold: CIG Public Relations – "CDOT Impaired Driving Holiday Mug Shot Campaign"
Data Insights:
Gold: Hensel Phelps Marketing Communications Team & Swing Strategic Communication – "Hensel Phelps 2023 Communications Audit"
Influencer Marketing:
Gold: Linhart Public Relations with Chocolove – "Sweet Success: Activating Existing Brand Fans on Instagram by Showing the Chocolove"
Gold: SchroderHaus – "Justin’s #JustinMyLunch Influencer Marketing"
Gold: SchroderHaus – "Earth Month Goes Regenerative for Artisan Tropic"
Videos:
Silver: Metropolitan State University of Denver – "Art of Dueling"
Websites:
Gold: Western Resource Advocates – "A New Website for Western Resource Advocates’ Future"
Podcasts:
Silver: National Renewable Energy Laboratory – "NREL Reaches New Audiences with Launch of Science News Podcast"
Media Relations:
Gold: JKD & Company and The Church of Jesus Christ of Latter-day Saints – "11th Hour Push - Denver’s Giving Machines"
Gold: Linhart Public Relations – "Beef. It’s What’s For Dinner. Combines Bench of Culinary Experts and Creative Media Strategy to Garner Year-Round National Media Coverage"
Silver: CU Boulder Office of Strategic Relations & Communications – "Full Triceratops Skeleton Now Calls Boulder Home"
Silver: SideCar Public Relations – "¡Viva! Streets Denver Drives Sustainability and Community Engagement Through Car-Free Streets"
Silver: Barefoot PR – "Delta Dental of Colorado Foundation Invests in Oral Health Equity"
Silver: Elasticity on behalf of Elevate Quantum – "A Mountain of Opportunity"
Silver: Root Marketing & PR on behalf of Bubbies Fine Foods – "Making a Big Dill Out of Bubbies"
Grand Gold Picks:
The Grand Bold Pick is awarded to the "Best of Show" for the campaign with the highest overall score. This years, two organizations took home a Grand Gold Pick:
Meadows PR and Visit Golden – "Goldens in Golden"
National Disabled Veterans Winter Sports Clinic – "Miracles on a Mountainside"
PRSA Colorado congratulates all winners for their exemplary work and contributions to the public relations industry in Colorado.
The Public Relations Society of America (www.prsa.org) is the nation’s largest association for the professional practice of public relations. The Colorado Chapter (www.prsacolorado.org), headquartered in Westminster, is consistently one of the largest chapters in the country. The chapter provides timely and profession-specific educational programs, information and networking opportunities to all of its members, which include professionals at all levels working at corporations, local and national public relations agencies, government offices, universities, nonprofits and independent PR practitioners.
Contact Details
PRSA Colorado Chapter
Alicia Nieva-Woodgate
+1 415-515-0866
Company Website
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