Sales Surge Fuels Unprecedented Growth as Luxury FireSuite Demand Skyrockets 250% Year-Over-Year

Denver, Colorado--(Newsfile Corp. - July 22, 2025) - 247marketnews.com, a pioneer in digital media dedicated to the swift distribution of financial market news and corporate information, reports that Venu Holding Corporation (NYSE American: VENU) ("VENU"), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, today announced surging investor interest in its triple-net (NNN) Luxe FireSuite leaseback offerings, launched in partnership with leading real estate investment platform Sands Investment Group ("SIG").

The program, which launched in February 2025, is already on pace to deliver $100 million in annual, complementing the Company's $200 million goal for traditional Luxe FireSuite sales this year. Fueled by both the booming live entertainment market and strong demand for passive income real estate, VENU's NNN structure is becoming a magnet for investors seeking high-yield, lifestyle-infused legacy assets.

VENU's Luxe FireSuites at Ford Amphitheater in Colorado Springs

"When we started this journey in Q1, it took off immediately. In my 15 years in business, I've never seen anything quite like it," said Clifton McCrory, Vice President of Sands Investment Group. "NNNs are well-known in retail, industrial, and medical, but bringing VENU into our portfolio made selling this asset class feel completely different. It's added energy and appeal."

A New Era for NNN Real Estate

The NNN Luxe FireSuite model gives investors a leasehold interest in a premier hospitality suite at one of VENU's world-class amphitheaters—complete with no exposure to property taxes, insurance, or maintenance.

"With VENU, they've got lifestyle-driven real estate and a story that resonates," McCrory added. "That's a rare combination and our clients recognize that."

 "As someone who owns NNN properties myself, it was a natural next step to offer interests in the Luxe FireSuites in this structure. Sands has done an incredible job. It has been an honor to work with them. We are excited about the path forward, said J.W. Roth, Founder, Chairman, and CEO of VENU."

The Luxe FireSuite: Where Luxury Meets Legacy

Each Luxe FireSuite accommodates 4 to 10 guests, depending on investment level, and offers an unrivaled blend of exclusive hospitality and potential financial return. These premium assets are embedded into VENU's amphitheaters, offering investors a physical footprint in America's next generation of music experiences.

As demand surges, VENU is offering multiple paths to ownership, all-cash deals, structured financing, and NNN real estate options, allowing both institutional and retail investors to participate.

$5 Billion Development Pipeline

With the music and experience economy booming, VENU is building the infrastructure to meet rising demand. The company is on pace for $5 billion in upscale entertainment venue development over the next 36 months, on top of the $1 billion already underway, to support its national expansion.

Venu is operating venues in Gainesville, GA and Colorado Springs, CO, and actively expanding into Centennial, CO (Denver market), Broken Arrow, OK (Tulsa market), El Paso, TX, and McKinney, TX (Dallas market), plus additional markets being explored, VENU is poised for national growth.

Additional markets are under review, and VENU is building not just venues, but full-scale entertainment ecosystems, designed from the ground up, aiming for profitability, repeat visitation, and lasting investor value.

This demand growth follows a 250% year-over-year explosion in Luxe FireSuite sales, soaring from $22.2 million in 2023 to $77.7 million in 2024, as revealed in VENU's annual results.

As the Company races toward positive EBITDA by 2026 and profitability by 2027, its income-producing Luxe FireSuite offerings, particularly under the NNN model, are emerging as a critical engine of capital and confidence. The model's strong yields and experiential real estate converges with fans that want a story, a seat, and a stake in the future of live entertainment.

To find out more on VENU's Triple-Net (NNN) Real-Estate Lease Investment Opportunities, email clifton@sandsig.com.

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Venu Holding Corporation (NYSE American: VENU)

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Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company's ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company's ability to continue as a going concern, the popularity and/or competitive success of the Company's acquired football and other sports teams, the Company's ability to attract players and staff for acquired clubs, unsuccessful acquisitions or other strategic transactions, the possibility of a decline in the popularity of football or other sports, the Company's ability to expand its fanbase, sponsors and commercial partners, general economic conditions, and other risk factors detailed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law.

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