A prevalent misperception holds that press releases are, for lack of a better word, dull.
People may feel this way because, technically speaking, press releases are created for public relations specialists and are intended to address major informational points.
Typically, press releases are clear and fact-based.
What if we told you there is a chance to change things and revitalize press release writing?
How, then?
By use of narrative.
Search Engine Watch reports that storytelling can increase conversion rates by 30%.
How can firms leverage the power of storytelling when crafting press release content in light of this statistic?
Here are some considerations:
- Consider yourself the narrator. How can you set the stage and provide context for your message to your target audience? Press releases should be incorporated into your overall marketing and media plan. Utilize this marketing channel to communicate your brand's voice and market position.
- Consider the reader. Why should people be interested in your business? Why should they be interested in your brand-new product or service? Consider the experience that people will have with your brand. How can you provide value? Utilize the language and structure of your press release to direct readers to the answer your brand offers.
- Make a connection. Developing a newsworthy angle is critical in utilizing narrative in press releases. Once you've determined your topic and approach, consider how to excite and engage your audience through language. Remember that how you convey your tale is equally as essential as the narrative itself.
Ask yourself how you might utilize narrative to make this message newsworthy the next time you sit down to draft a press release. This question will assist you in writing in a manner that is engaging and includes the essential facts.
Both newsworthiness and the ability to tell a compelling tale are crucial to the success of a press release.
Are you eager to learn more? Consult a PR strategist immediately.
