Why Semrush (SEMR) Stock Is Down Today

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What Happened?

Shares of online visibility management platform Semrush (NYSE: SEMR) fell 3.8% in the afternoon session after Wall Street analysts lowered their price targets on the stock. 

The negative sentiment follows price objective cuts from at least two firms. Needham reduced its target to $12 from $18, while Goldman Sachs lowered its forecast to $9 from a previous $12. These revisions from Wall Street suggest a more cautious outlook on the company's future stock performance. The selling pressure has pushed the shares to trade near their 52-week lows, reflecting investor concern following the revised analyst expectations.

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What Is The Market Telling Us

Semrush’s shares are very volatile and have had 23 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 27 days ago when the stock dropped 3.5% on the news that markets pulled back as a hotter-than-expected wholesale inflation report for July dampened hopes for a Federal Reserve interest rate cut. 

The U.S. Producer Price Index (PPI), a key measure of wholesale inflation, rose 0.9% month-over-month in July, far exceeding the 0.2% increase that economists had predicted. Annually, prices at the wholesale level jumped 3.3%, also surpassing the 2.5% forecast. This hotter-than-expected data has poured cold water on widespread expectations for an interest rate cut from the Federal Reserve next month. Persistent inflation makes it less likely for the central bank to ease monetary policy. Sectors with high-growth stocks, such as SaaS, are particularly sensitive to interest rate changes, as the prospect of higher rates for longer can diminish the present value of their future earnings, leading to a decline in stock prices.

Semrush is down 37.1% since the beginning of the year, and at $7.37 per share, it is trading 59.9% below its 52-week high of $18.37 from February 2025. Investors who bought $1,000 worth of Semrush’s shares at the IPO in March 2021 would now be looking at an investment worth $657.09.

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