What Happened?
Shares of marketing technology company Zeta Global (NYSE: ZETA) fell 7.1% in the afternoon session after a key inflation report came in higher than anticipated, triggering a broad sell-off in the stock market that particularly affected technology companies. The U.S. Producer Price Index (PPI), a measure of wholesale inflation, rose by 0.5% for the month, exceeding expectations of a 0.3% increase. This unexpectedly high figure fueled concerns about persistent inflation. In response to the data, the wider market saw a downturn, with the S&P 500, Dow Jones, and Nasdaq all declining. The report prompted traders to shun riskier assets, and technology stocks were among the hardest hit in the sell-off.
The shares closed the day at $16.90, down 6.3% from previous close.
The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Zeta Global? Access our full analysis report here, it’s free.
What Is The Market Telling Us
Zeta Global’s shares are extremely volatile and have had 48 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 3 days ago when the stock gained 12.2% on the news that solid economic data, including a beat on consumer confidence boosted sentiment. The positive reports fueled a "Turnaround Tuesday" relief rally across the market, with the technology sector among the leaders. The Conference Board's Consumer Confidence Index rose to 91.2 in February, indicating a more optimistic outlook from consumers about income and business conditions. Also, a recent announcement from Anthropic regarding new collaborative tools for its Claude AI agent software helped calm investor nerves. The company's move to expand its AI tools into sectors like human resources and investment banking signals a potential for partnership rather than replacement. This shift in sentiment was reflected in the market, with the iShares Expanded Tech-Software Sector ETF surging 2.4% as investors bought back into beaten-down software stocks.
Zeta Global is down 15.1% since the beginning of the year, and at $16.90 per share, it is trading 30.7% below its 52-week high of $24.40 from January 2026. Investors who bought $1,000 worth of Zeta Global’s shares at the IPO in June 2021 would now be looking at an investment worth $1,901.
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