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Originally Posted On: https://www.msn.com/en-us/money/other/8-easy-ways-to-improve-your-home-improvement-marketing/ar-AA1ku1DR
You feel like you’ve done all you can to promote your home improvement company. You post regularly on social media, you show off your work across the internet, and you know your target audience. However, despite all your efforts, you’re not bringing in the clients you thought you would.
While you have a solid home improvement marketing foundation now, it’s crucial that you build on it. You have a social media page, but does your company have a website? Have you invested in SEO or taken a moment to show off your work?
These are only a few steps you can take to increase your online presence. Continue reading to learn more.
1. Establish Your Goals
The first step of home services marketing is to set your goals. While raising your revenue is a fine goal, it’s a rather obvious one. Try to dig a little deeper.
For example, if your website isn’t getting the attention you would like, maybe set your goal toward gaining more visitors. Once the web traffic starts coming in, and your customer base increases, your revenue will go up.
2. Build a Well-Designed Website
If you don’t have a website yet, now is the time to build one. There are a few elements that every good site contains.
The first is communication. Your site should have a clear Contact Us page that contains an up-to-date phone number and email address.
Mobile phone users account for almost half of all web traffic. That means your site should be optimized for phones and tablets. Not only will it prevent you from alienating part of your client base, but Google’s algorithm prioritizes mobile-friendly sites.
Most people will only wait a few seconds for a site to load before clicking away. Prioritize quick load times by limiting the number of flash content and unoptimized images you upload. Heavy online advertisements can also slow down your site and hinder the user experience.
At the end of the day, users will judge a book by its cover. Be sure that your website has a clean and consistent design. Use simple, easy-to-read fonts and purposable images.
3. Use Social Media
When it comes to building brand awareness, your website and social media page will work off each other like the classic taste of peanut butter and jelly. You can use your social media page to promote your website and vice versa.
When it comes to having a successful social media marketing campaign, it’s unwise to spread your influence too wide. Do your research to discover which platforms your target audience uses. There’s not much of a point in showcasing your work on Instagram if your potential clients aren’t there to see it.
4. Invest in SEO
As a business, your end goal is for your website to climb the ranks to appear at the top page of Google. The only way to do this is by having a killer SEO strategy.
Google’s algorithm rewards websites with content that it finds relevant. That means you’ll need to post quality blog posts and videos often. Be sure to do research to find the right keywords.
Keywords are words and phrases that users type into their search engine to find information. When they hit the enter key, the algorithm will comb through the web to find content that’s relevant to their search.
Use a meta description to tell users what your site is about. You can build authority by linking to high-quality sites. Use strategies that get other websites to link back to you as well.
5. Hire a Digital Marketing Company
If you don’t know where to begin with your marketing strategy, consider partnering with a digital marketing company. These marketing professionals have all the tools and expertise needed to accurately track your marketing campaign.
Having a digital marketing company on your side will free you up to focus on other aspects of running your business. They can help you make changes to campaigns that aren’t currently working.
If you’re interested in getting started, you can go here to view Socius Marketing case studies.
6. Find Your Target Audience
You won’t get too far with your campaign if you don’t know who you’re marketing toward. A lot of business owners find their target audience by building a model of their ideal client.
Think about where your average client works. What are their housing needs? Do you specialize more in custom homes or renovations?
Come up with a list of your customer’s pain points, and decide how your home improvement business can solve each one.
7. Set a Marketing Budget
Before you can start a campaign, you need to set a marketing budget. If you set the bar too high, you won’t be able to afford to run your business. If you set the bar too low, you’ll struggle to get the word out about your home improvement company.
As a general rule of thumb, about 20% of your gross income should go toward advancing your marketing efforts. If you’re working on a tight budget, go all in with social media marketing. It’s a simple marketing option that can work with almost any budget.
8. Show Off Your Work
Word of mouth will only go so far when it comes to building customer trust. Potential clients will want to see samples of your previous work to decide if you can handle their home improvement project.
Build an exciting portfolio to showcase on your website and post pictures on your social media. You don’t have to show off every project that you’ve ever worked on. Displaying a few that best show off your brand will be more than enough.
Home Improvement Marketing Strategies That Work
If you’re struggling to build the client base you thought you would, it might be time for you to rethink your home improvement marketing strategy.
Take a moment to polish your website and link it to your social media pages. Show off your previous work, and if all else fails, reach out to a digital marketing company.
For more tips that will help you grow your business, check out our blog for all the latest news.
This article is published by NYTech in collaboration with Syndication Cloud.
