December 4, 2024, ST. PETERSBURG, FL – Water Tower Research (www.watertowerresearch.com) has published an Initiation of Coverage Report on Herbalife Ltd. (NYSE: HLF) titled, “Adapting to the Times; Well Positioned for Long-Term Growth”. The report can be accessed here.
Herbalife is a global nutrition company providing health and wellness products to consumers in 95 markets around the world. Nearly 80% of its sales come from outside the US.
Herbalife was founded in 1980 in Los Angeles and currently does approximately $5 billion in annual sales. The company utilizes a direct selling business model to market and distribute its products through a global network of independent members.
Product categories the company participates in include Weight Management (56% of 2023 sales), Targeted Nutrition (29%), Energy Sports and Fitness (11%), Outer Nutrition (2%), and Literature, Promotional & Other (2%).
Herbalife has been able to successfully build a preeminent and unique direct selling platform that positions it well for a return to long-term growth, which is the focus of our initiation report.
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