Research and Markets: Nutritional Supplements in the U.S., 6th Edition

Research and Markets (http://www.researchandmarkets.com/research/95z3dx/nutritional) has announced the addition of the "Nutritional Supplements in the U.S., 6th Edition" report to their offering.

Nutritional Supplements in the U.S., 6th Edition

The U.S. nutritional supplements market is going to maintain its average growth rate of just over 6% per year through 2018, hitting sales of $16.4 billion in that year. Growth in the market slowed in 2013 and the first part of 2014 due to negative press coverage of supplement safety and effectiveness, and the increase in consumer use of functional foods and beverages.

Omega-3/fish oil and calcium/bone supplements have been hardest hit, with sales declining by double digits in 2013. On the other hand, digestive health and pro-biotic sales have been healthy indeed, posting an almost 25% increase in sales of such supplements in the multi-outlet (MULO) channel in 2013.

Looking ahead, sales of nutritional supplements will experience an increased growth rate between 2014 and 2018, with sales expanding due to an aging population, rising consumer involvement in personal health, and a growing expectation of personalization for virtually all services and products.

In addition, the report discusses the key supplement marketers and retailers providing nutritional supplements in the U.S., providing profiles of innovative and fast growing marketers as well as ranking marketers in terms of sales for a number of different nutritional supplement segments and categories.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Market Projections and Opportunities

Chapter 3: Market Size and Segmentation

Chapter 4: The Marketers

Chapter 5: Marketing and New Product Trends

Chapter 6: The Retail Marketplace

Chapter 7: Consumer Trends

For more information visit http://www.researchandmarkets.com/research/95z3dx/nutritional