Research and Markets: Australia Social Media Advertising Spend Databook 2014 Featuring Facebook, Twitter, Reddit & YouTube

Research and Markets (http://www.researchandmarkets.com/research/kn6ffc/databook_q2_2014) has announced the addition of the "Databook Q2 2014: Social Media Advertising Spend in Australia" report to their offering.

Social media advertising spend in the Australia stood at US$605 million by end of 2013, accounting for 15.0% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 61.6%. This growth is expected to continue in 2014 with brands expected to spend US$787 million, representing an increase of 30.2% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 22.0% to reach US$1.7 billion in 2018, accounting for 23.6% of the online advertising spend.

This report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2009-2018) through charts and tables.

This report answers the following key questions:

• How is social media advertising spending expected to grow over the next five years?
• How much is being spent on social media advertising by industry?
• How is social media marketing budget being allocated and utilized?
• Which marketing objectives are driving the advertising spend on social media?
• Which advertising formats are gaining popularity on social media to target consumers?
• Which social media sites are gaining / losing market share?
• How is social media mobile advertising spending expected to grow over the next five years?

This report provides:

• Data covering future of social media advertising spend and its share in total online advertising.
• Data covering future of social media mobile advertising spend and its share in social media advertising.
• Social media advertising spend for a period of 10 years, from 2009 to 2018.
• Social media marketing budget allocation for 2014 and how it is expected to change over the next five years.
• Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.

Key Topics Covered:

1 About this Report

2 Social Media Advertising Spend Market Share Analysis

3 Social Media Marketing Budget Allocation

4 Analysis of Macroeconomic, Business, and Consumer Drivers

5 Australia Social Media Advertising Spend by Marketing Objective

6 Australia Social Media Advertising Spend by Channels and Formats

7 Australia Social Media Advertising Spend by Industry

8 Australia Social Gaming Advertising Spend

9 Market Share Analysis by Social Networking Sites

For more information visit http://www.researchandmarkets.com/research/kn6ffc/databook_q2_2014