dotmailer Empowers Retailers with Major Updates to Its Magento Extension

dotmailer the UK’s no.1 email marketing automation provider – and a Magento Gold partner – has today announced a series of updates to its Magento extension which will enable retailers using both the Magento ecommerce platform and the dotmailer platform to enjoy greater functionality and an enhanced user experience.

Magento, an eBay Enterprise company, serves more than 240,000 merchants worldwide and was recognized as the leading ecommerce platform for fast growing retailers in the 2014 Internet Retailer 500.

The new dotmailer features will equip retailers with the ability to:

  • Fully integrate their customer data with their marketing data – the entire functionality of dotmailer is now fully integrated with the Magento console allowing for a single sign-in for both applications. Retailers are able to create email marketing campaigns, administer contacts and design automation programmes within the same environment as they manage their merchant functions. This means they will be ideally placed to construct dynamic content within their email campaigns targeted to customer preferences and purchase history.
  • Send next level transactional messages – historically dotmailer’s initial extension only supported a handful of the most important transactional emails such as new order confirmations and dispatch notifications. Customers are now able to send the full suite of transactional emails from a Magento site using dotmailer as the mail delivery service, and are well positioned to illustrate each message with the relevant upsell and cross sell messaging.
  • Build compelling loyalty programmes – dotmailer is now fully amalgamated with Sweet Tooth which is a fellow Magento partner that creates points based reward and loyalty schemes for retailers. Users are able to sync their Sweet Tooth data to dotmailer’s campaign tools which facilitates deeper segmentation, enabling them to target the most loyal customers and the most disengaged customers with personalised messaging.

Commenting on the new features, Marty Armstrong, Head of Partnerships at eBay Enterprise and Magento said, “We value dotmailer’s continued commitment to quality and innovation. The improvements they’ve made to their Magento connector will enable retailers using our solution to act fast and think smart when devising marketing programmes, which in turn will drive customer engagement and loyalty.”

Ben Staveley, Head of eCommerce at dotmailer added “We are really proud of the advancements we’ve made. Our Magento extension was already highly regarded in the marketplace but we consider it important to remain at the forefront of innovation which is why we’re always looking for new ways to reinvent the wheel. These latest developments will transform the way some of the world’s top retailers do business. The seamless transfer of data between the Magento and dotmailer platforms will bring users increased average order values, increased frequency of purchase and ultimately enhanced revenue.”

Ends

Notes to the editors:

About dotmailer

Founded in 1999, dotmailer is a leading email marketing automation provider with offices in six global locations. Headquartered in the UK, the company boasts over 5000 clients comprising prestigious brands such as Odeon Cinemas, Elemis, Reiss, Fujifilm, Paperchase, DHL, Econsultancy, Santander and Danone who are all using the dotmailer platform to drive customer engagement and revenue. Further information can be found at www.dotmailer.com

About eBay Enterprise

eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfilment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivalled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (NASDAQ: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.

Contacts:

dotmailer

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