Tourism Board Marketing Index 2017 - The Marketing Efforts of 100 Tourism Boards Around the World - Research and Markets

The "Tourism Board Marketing Index" report has been added to Research and Markets' offering.

The Tourism Board Marketing Index provides an insight into the individual marketing performance of different tourist boards. To compile the rankings, a host of direct and indirect indicators are taken into consideration such as the effectiveness of marketing to attract tourists, the ratio of social media followers to international arrivals and the quality of the design of tourism boards' webpages. The report includes both regional and global rankings that assist stakeholders in the industry to rate the effectiveness of different marketing strategies.

Scope

  • The tourist board of New Zealand is ranked first in the world in terms of marketing performance, followed by the one of the United Aarab Emirates and Mauritius.
  • Ten out of the top 25 ranking tourist boards in the world are European.

Key Topics Covered:

  1. Methodology
  2. World Outlook
  3. Global Top 25 Ranking
  4. Asia-Pacific
  5. Europe
  6. Middle East & Africa
  7. The Americas
  8. Successful Marketing Campaigns
  9. Disclaimer

Companies Mentioned

  • Skift
  • Facebook
  • Instagram
  • Twitter
  • Bloom consulting
  • TripAdvisor

For more information about this report visit https://www.researchandmarkets.com/research/233cbz/tourism_board

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Related Topics: Travel and Tourism

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