The "Tourism Board Marketing Index" report has been added to Research and Markets' offering.
The Tourism Board Marketing Index provides an insight into the individual marketing performance of different tourist boards. To compile the rankings, a host of direct and indirect indicators are taken into consideration such as the effectiveness of marketing to attract tourists, the ratio of social media followers to international arrivals and the quality of the design of tourism boards' webpages. The report includes both regional and global rankings that assist stakeholders in the industry to rate the effectiveness of different marketing strategies.
Scope
- The tourist board of New Zealand is ranked first in the world in terms of marketing performance, followed by the one of the United Aarab Emirates and Mauritius.
- Ten out of the top 25 ranking tourist boards in the world are European.
Key Topics Covered:
- Methodology
- World Outlook
- Global Top 25 Ranking
- Asia-Pacific
- Europe
- Middle East & Africa
- The Americas
- Successful Marketing Campaigns
- Disclaimer
Companies Mentioned
- Skift
- Bloom consulting
- TripAdvisor
For more information about this report visit https://www.researchandmarkets.com/research/233cbz/tourism_board
View source version on businesswire.com: http://www.businesswire.com/news/home/20171023006102/en/
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Laura Wood, Senior Manager
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Related
Topics: Travel
and Tourism